June 29, 2017

Study Finds The Most Effect Video Ad Format

April 18, 2017 Staff

The results of a scientific media trial by YuMe examining the impact and value of pre-roll, mid-roll, outstream and social video across multiple screens, including mobile and PC, found that pre-roll is distinctly the most preferred video ad formats Compared to mid-roll and outstream, pre-roll is considered the least interruptive […]

Facebook Seeing Huge Growth In Advertisers

April 14, 2017 Staff

Facebook announced this week that more than 5 million businesses are advertising on the social network each month. That’s up from 4 million monthly advertisers in September 2016 and 3 million in March 2016. Big brand advertisers make up much of the ad spend, but to attract small businesses, Facebook […]

Overlooking Metrics Is Hurting Email Marketers

April 5, 2017 Staff

An extensive study recently released by GetRepsone and SmartInsights shows that while email is clearly the most effective marketing channel, marketers overall aren’t fully utilizing the available capabilities and advantages of email metrics. Of 2,510 email marketers who took time out to share their experiences and current use of email […]

Marketers Will See Pre-Roll Video Ad Programs On Periscope

March 31, 2017 Staff

On the heels of the scoop that Twitter is considering paid premium subscriptions comes news that Twitter will be expanding pre-roll ads to live video streaming app Periscope to help boost the company’s dwindling ad revenue. “As video viewership on Twitter continues to grow, video has become an increasingly important […]

Paid Premium Subscriptions Considered by Twitter

March 27, 2017 Staff

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]

Marketers Will Like AdWord’s Close Variant Matching

March 20, 2017 Staff

Managing paid search marketing campaigns can be very challenging for companies, especially when trying to account for all of the possible search strings that people enter when searching for a product. For example, the search queries “winter jacket” and “jacket for winter” are the exact same thing. So to make […]

Creative Brand Ads Just Drove Up Downloads of Lyft’s App

March 14, 2017 Staff

Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project. In a case study published today, Google shares some surprising findings from their analysis of thousands of YouTube videos running TrueView app install ads for […]

B2B Marketers Are Asking For Bad Leads

February 27, 2017 Staff

I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned targets into leads at amazing rates and I’ve seen ones so bad that digital tumbleweeds practically blow […]

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