August 18, 2017
Aaron Wall
About Aaron Wall
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.

Being A Trusted Authority Is A Powerful Marketing Tool

August 18, 2009 Aaron Wall

Anyone who is a member of of our community likely knows that I am a fan of Cartman. It all comes down to Cartman’s understanding of marketing principals: Being perceived as a trusted authority is a powerful marketing tool for many reasons. Here are a few examples…

Internet Marketing Keywords Have Double Meanings

January 13, 2009 Aaron Wall

Words that sound good are often used in marketing by those in dire need of credibility, or those promoting a warped view of reality needed to justify their own business models. Many catch words and phrases obtain an Orwellian opposite meaning, due to such usage. Some examples?