It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others [...]

This week I’ll try something a little different with our BIGLIST of online marketing blogs reviews and share a screen shot of the week’s best looking SEO blog to be added.

Are companies engaging in social media? Are they monitoring their brand? What’s a social media press release? These were a few of the topics covered in Marketingsherpa’s recent “Engaging Bloggers, Journalists and Customers” webinar featuring Todd Defren from SHIFT Communications and Marketingsherpa’s Sergio Balegno discussing new ways journalists are using social media.

Let’s face it, we’re experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies.