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Brandbuilding
With Taglines
When it comes to building your brand, you want to take advantage of every possible
shortcut to help your target market know you…and remember you.
Date: 2006-09-28
Interview
With Google Analytics' Senior Manager
On Thursday, September 21st I had the pleasure of interviewing Google Analytics'
Senior Manager Brett Crosby. So here's how the conversation went:
Date: 2006-09-22
Yahoo
Disappoints With Weak Ad Sales
Advertising buyers in the financial and automotive sectors have been tightening
their purse strings, in what is either a cyclical slowdown in ad spending that
will perk up later in the year, or the frightening prospect that contextual search
has beaten display advertising as the preferred method of grabbing eyeballs online.
Date: 2006-09-20
Really
Know What's Going on with Your Website
The capabilities of Rackwatch™ Platinum Monitoring and Urchin Web Analytics
Software come together to form an easy, but extensive means of monitoring your
sites from two perspectives.
Date: 2006-09-19
VON:
Andrew Baron Rockets In
Rocketboom's stormy breakup with host Amanda Congdon captivated the blogosphere.
Baron started over with a new host, Joanne Colan, and arrived at Fall 2006 VON
to talk about his view of the nascent online video industry.
Date: 2006-09-14
Taking
Control Of Consumer-Generated Media
Consumer-generated media (CGM) is still a relative newborn and is far from its
full potential. The success of YouTube has grabbed hold of the marketer's attention,
even in its nebulous and unformed state. The future of television is neatly entwined
with this sudden phenomenon, as Brightcove CEO Jeremy Allaire will tell you.
Date: 2006-09-12
Marketing
Performance Management
Join WebTrends for this unique two- day event and discover the latest developments
in web analytics and the tips and tricks you need to succeed in the changing world
of marketing.
Date: 2006-09-12
Borrell:
Local Ads $7.7B In 2007
Spending for local online advertising should continue to power upward in 2007,
as research from Borrell Associates forecasted a 31.6 percent increase in spending
for online ads.
Date: 2006-09-08
The
Evolving Four P's Of Marketing
I'm sure you remember sitting in your marketing class in college when your instructor
blurted something about the Four P's of Marketing. If you weren't paying attention
or perhaps missed class that day, here is a quick review.
Date: 2006-09-05
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