Changes For Yahoo Search Marketing Bidding
This change has been forthcoming for some time now. The new Yahoo Search Marketing platform is available for some who have been chosen for early release, and for the rest, the new year will see the complete rollover into the new system.

Date: 2006-11-30

Pubcon 06 - Feeds, Blogs, News, And More
I was very torn between attending this session and Big SEO, but I got a bit of both. Here's the official session description...

Date: 2006-11-15

Microsoft Should Invest In Marketing
Microsoft's annual Employee Giving Campaign raises $63 million for various chartiable organizations, and receives almost no media coverage. Meanwhile search engine giant Google donates $30 thousand to Creative Commons, generating 2100 times the media coverage of Microsoft.

Date: 2006-11-09

Aberdeen Precision Marketing Report from WebTrends
The Aberdeen Group surveyed and interviewed 200 companies to gain an understanding of how best-in-class organizations select, deploy and measure precision marketing techniques. The data shows that 30% of companies identified as top performers use WebTrends, which is the highest share of any vendor across a wide range of technologies. The next largest vendor share was 21%.

Date: 2006-11-08

Online PR And Social Media Training
Blogs, RSS and Social Networking can be a minefield for PR practitioners.

Date: 2006-11-06

What's Cooking In MSN's adCenter Labs?
Microsoft has updated a couple of features in their adCenter Labs to give users a more robust experience… or perhaps to make them simply say “wow”. But they didn’t stop there.

Date: 2006-11-02