Branding: Focus Or Flexibility?
My last post, Positioning for Extinction, stirred up quite a debate. Laura Reis, a big proponent of highly focused brands, suggested that Weber stick to charcoal grills and launch a new brand for gas grills.

Date: 2006-07-27

Download: 7 Steps to Increasing Website Conversion
In general, most organizations spend more time and money promoting their websites through acquisition channels such as search, e-mail or affiliate marketing than they do optimizing existing conversion rates.

Date: 2006-07-13

Fear And Loathing On Madison Avenue
Madison Avenue is running scared. Its recent "upfront" - a glitzy annual ritual in which broadcasters give sneak peaks of their upcoming seasons to advertisers and book billions of dollars in advance bookings for these shows - was a dud whose $8.95 billion take represented the third successive year of decline.

Date: 2006-07-11