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New White Papers: Test, Tune and Focus Your Online Marketing in '08 Oneupweb offers two useful papers to make your online marketing efforts more productive in 2008. In Time for Your 15-Point Usability Checkup, you'll benefit from an actionable checklist that can improve the performance of your website.
Date: 2008-02-21
Do You Pass The Web Marketing Ethics Test? In recent years, companies have become hyper-aware of the increased scrutiny on corporate ethics. Enron and other poster children for bad behavior have dominated headlines and attracted unwanted government attention.
Date: 2008-02-12
Increase your marketing ROI -- Request your 14-day Free Trial now The explosion of social media - blogs, social networks, forums, message boards and more - have turned consumers into opinion-wielding influencers of your business. There are tens of millions of these online communities, and these are the venues today's consumers listen to to decide what - and what not - to buy. Positive opinions and comments are the best advertising available. And negative comments can kill a business.
Date: 2008-02-07
One Trend Most Marketers Are Ignoring Not everyone is a content creator. Open up any report of statistics on social media, and you will usually see some standard ratio of content consumers to content creators that typically ranges from 1 in 10, or less.
Date: 2008-02-05
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