How Important Is The Brand?
I'm going to interrupt my series on Maslow & Branding to chime in on a debate between Tom Asacker and Laura Ries.

Date: 2006-02-28

Internal Open Source Marketing
Open source marketing is a great notion, but it's slow to catch on. Eventually it will become common, but it's a dramatic a shift from an approach to advertising and marketing that has become entrenched over 50 years...

Date: 2006-02-07