Underappreciated Metrics To Track In The Coming Year
This post is the continuation of a topic I started all about the right metrics to focus on and how many marketing teams may be using the wrong ones without realizing it. In Part I, I shared 10 meaningless metrics that brands should consider moving away from. Most of those metrics are either based on precedent (what brands have always measured) or ignorance (a lack of knowledge about other metrics to track).

Date:2007-12-18

SES Chicago: Igniting Viral Campaigns
This week WebProNews is at SES Chicago covering the conference. In the session "Igniting Viral Campaigns" Bill Hanekamp, CEO of The Well got things started by saying, "I get really nervous in front of SEO people, because I'm a marketing guy."

Date:2007-12-04