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Date: 2008-08-21

How Storytelling Matches Up With The Business Of Marketing
Every brand has a story and every story has a purpose. But what does your story say about you? The Storyteller Marketing session was fantastic. It's a different way at looking at marking. Some presenters didn't even consider themselves marketers, instead, storytellers.

Date: 2008-08-19

How Well Do You Know Your Best Customers?
As a marketer, how much do you really know about your best customers? How much more should you know in order to retain them and find more like them? I've posted several times about the importance of complete current top customer knowledge, Too Many Marketers Have Too Little Customer Knowledge and What You Don't Know About Your Best Customers Equals What You Don't Know About Your Best Prospects.

Date: 2008-08-05