Search As A Branding Vehicle
It's official, search advertising isn't just junk advertising (read: direct response, a la junk mail) anymore, it's a key element in branding, or as they call it in San Jose, a "branding vehicle."

Date:2007-08-21

Stages Of Marketing Accountability
The five stages of Marketing Accountability are: 1. Denial. "Marketing is an art, not a science. It can't be measured. The results will come, trust me!" At first, the CMO may deny the need to be accountable for results.

Date:2007-08-14

Cut Your Paid Search Spend by up to 40%
Ron Spinner of AIMS did, and so can you: See how Ron did it and get a free demo

Date:2007-08-09

Conversational Marketing And The Online Branded Advertising Experience
Many of the most useful publishing formats and many of the most widely used sites are hard to effectively monetize. The solution is to use targeting technology and blend ads and content so closely that they appear to be one and the same.

Date:2007-08-07