Learning
To Market Responsibly
Don't you just hate
writers, or at least the ones that write up articles identifying a problem then
pitching you information to help you solve your problems for $49.95?
http://www.marketingnewz.com/2004/1221.html
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12.21.04 |
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Missing out on the Holiday Sales Rush?
Sign up with Mamma Classifieds and be sure
to put your ad in front of people who are searching for your
products. With 64% of people planning to shop online this
year and 27% of shoppers shifting more than 15% of their total
holiday shopping budget online, you want to be sure you have
your Pay-Per-Click campaign running on Mamma.com.
http://www.marketingnewz.com/2004/1215.html
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12.15.04 |
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Learn
How To Measure The Effectiveness Of Your Online Marketing Campaigns
Do you know that
according to WebSideStory, an analytics firm, in 2003 medium to large Web sites
got an average of 13.6% of traffic from search engines? Do you realize the power
in that one simple statement?
http://www.marketingnewz.com/2004/1213.html
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12.13.04 |
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Internet
Marketing Motto: Be Useful |
Managing
Marketing Processes Made Easy
QuickBase from Intuit
helps you get rid of the e-mail and spreadsheet nightmare. It gives you a central
place on the Web to organize, track and manage marketing processes. It’s Web-based,
so coordinating and collaborating with others is simple. You manage your information
and make it work for you – without running to IT for help!
http://www.marketingnewz.com/2004/1130.html
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11.30.04 |
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How
To Pitch Into The Long Tail News Curve
In a report (PDF)
published last month, Morgan Stanley analysts Mary Meeker and Brian Pitz discussed
the impact of the long tail of content on the news cycle. They compared this to
a similar phenomenon that occurs on eBay.
http://www.marketingnewz.com/2004/1117.html
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11.17.04 |
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Reach
Vs. Frequency
Reach and frequency
are terms generally used when planning advertising campaigns. However, the concept
of reach and frequency applies to any promotional activity you undertake: direct
mail, direct selling, and even networking.
http://www.marketingnewz.com/2004/1110.html
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11.10.04 |
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3
Steps To Effectively Increase Your Marketing Response
It's well known
that internet marketers are in the business of marketing. To become successful
in business, it's crucial to actively promote your business to gain new customers.
Let's face it... No promotion, no new customers. It's a simple as that.
http://www.marketingnewz.com/2004/1101.html
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11.01.04 |
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Low-Cost
Marketing With Postcards
Here's a simple
way you can generate lots of sales leads ...or traffic to your web site. Use postcards.
They're highly effective and very low-cost. Plus, postcards provide the following
6 unique advantages over most other types of advertising.
http://www.marketingnewz.com/2004/1026.html
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10.26.04 |
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Getting
Noticed By The Search Engines
You've got a web
site; and you want to attract lots of people to visit it so you can grow your
business. But you're only getting a handful of visitors currently. What is the
first thing to do to help people find your site?
http://www.marketingnewz.com/2004/1018.html
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10.18.04 |
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Maximizing
AdSense Revenues Via Up-Selling |
The
Truth About The Pay Per Click Search Engines
Pay Per Click(PPC)
search engines are one of the fastest ways to drive large predictable amounts
of extremely targeted visitors to your website. There is a huge difference between
getting normal top 5 rankings in the major search engines and getting a top 5
ranking in the pay per click listings.
http://www.marketingnewz.com/2004/0927.html
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09.27.04 |
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The
Power Of Buzz
How did Hotmail
gain over 12 million subscribers in 18 months? How did the very low budget movie
"The Blair Witch Project" become such an incredibly successful phenomenon? The
answer lies in the power of "buzz."
http://www.marketingnewz.com/2004/0920.html
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09.20.04 |
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Getting
Off The Advertising And Sales Rollercoaster
Seeing the results
of advertising your business can be like watching a roller coaster.
The day you run your ad you see a flurry of activity; your phone starts ringing,
your web site traffic increases and/ or potential clients visit your store. Your
hopes soar. salës go up. Two or three days pass and the response goes down.
You look at the bill for the advertising and your jaw drops. Your hopes descend.
http://www.marketingnewz.com/2004/0913.html
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09.13.04 |
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Where
To Focus Your Marketing: New Prospects Or Existing Clients
Imagine that you
ran an ad, mailed a brochure, or sent an email ad to a new list of people who
fit your target market profile and everyone who saw it responded right away and
made a purchase.
http://www.marketingnewz.com/2004/0823.html
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08.23.04 |
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100.com
Joins The LookSmart Family
A recently launched
search engine called 100.com has joined the ranks of LookSmart. The partnership
calls for LookSmart to provide directory listings and bid-for-placement distribution
network in its search results.
http://www.marketingnewz.com/2004/0714.html
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07.14.04 |
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7
Ways To Evaluate Your Marketing Plan
Business owners
often find it difficult to know whether their marketing tactics are working. This
can be especially tricky when you use a combination of marketing activities simultaneously,
or if using personal-contact tactics such as networking.
http://www.marketingnewz.com/2004/0712.html
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07.12.04 |
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Are
Your Emails Getting Through?
If sending email
to a mailing list is part of your marketing or business building strategy, you
want to make sure your messages are reaching your audience. Are your readers getting
your emails?
http://www.marketingnewz.com/2004/0707.html
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07.07.04 |
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How
To Find Lists Of Prospects
"We are just starting
a cold calling process and I was wondering if you had any ideas on what publications
we could use to track down businesses based on industry, turnover, staff numbers
etc."
http://www.marketingnewz.com/2004/0630.html
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06.30.04 |
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Marketing
Metrics White Paper: Increasing Leads, Awareness and Profits
You know you should
be keeping marketing metrics to maximize return. Without hard numbers to evaluate
your programs, you're relying on anecdotal evidence to tell you what's working.
And when it's time to set budgets, it's difficult to justify expenditures without
proving effectiveness.
http://www.marketingnewz.com/2004/0628.html
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06.28.04 |
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Truth
In Advertising
During the last
couple of years we have seen a big change in how marketers promote their products.
We believe that truth in advertising will get you much farther than hype, dishonesty
or misleading ads/subject lines. If you use these tactics most, if not all, the
people will shun you and refuse to sign up under you for any program or service
you promote. This is FACT.
http://www.marketingnewz.com/2004/0623.html
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06.23.04 |
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Alarming
Marketing Trend
One key discipline
of successful direct marketing has been to test marketing communications tactics
to continually improve results. There is now an alarming trend according to a
recent survey that we conducted among business-to-business marketers who are readers
of Sales Lead Report. http://www.marketingnewz.com/2004/0616.html
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06.16.04 |
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Traffix
To Acquire SendTraffic
Direct marketing company
Traffix is set to acquire the rights to SendTraffic.com, a search engine marketing
firm. SendTraffic provides full service search engine marketing solutions to over
100 clients. SendTraffic also maintains "Certified Ambassador" status with Overture,
and is a member of the Google Research Board. http://www.marketingnewz.com/2004/0614.html
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06.14.04 |
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Easy
Flash demos without Flash |
How
To Avoid The Marketing Blues With Yours Offers
Atlas DMT, a digital
marketing technology provider, announced today the addition of LookSmart and Mirago
to their line-up of supported search engines for their Atlas OnePoint paid search
management tools. The company also unveiled its currency conversion tools for
its web analytics and conversion tracking service, called the Atlas OnePoint ProfitBuilder
http://www.marketingnewz.com/2004/0607.html
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06.07.04 |
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Atlas
DMT Adds More Search Engines To Atlas OnePoint
Atlas DMT, a digital
marketing technology provider, announced today the addition of LookSmart and Mirago
to their line-up of supported search engines for their Atlas OnePoint paid search
management tools. The company also unveiled its currency conversion tools for
its web analytics and conversion tracking service, called the Atlas OnePoint ProfitBuilder
http://www.marketingnewz.com/2004/0604.html
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06.04.04 |
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Secrets
Of Building And Maintaining Marketing Momentum
Some people seem to
steadily increase their income while others just make enough to pay the bills.
What's the difference between the people who make millions and the people who
struggle all their lives to get ahead? http://www.marketingnewz.com/2004/0602.html
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06.02.04 |
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AD:TECH
- B2B Marketing Ideas From Siebel And Oracle
Marketing tech is a
tough business. Oracle and Seibel think they have it down pretty well.
Bill Carper is the Sr. Director, Global Campaigns And Direct Marketing for the
Oracle corporation. As he was on a panel with a representative from Siebel he
opened his remarks with the quip, "those who came to see a blood match between
Siebel and Oracle are going to be disappointed." http://www.marketingnewz.com/2004/0526.html
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05.26.04 |
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Ad:Tech
Overview - Marketing To "The Social Web"
I flew into sunny San
Francisco this morning and first thing I scoped out the Ad:Tech venue - the ultra-swank
Palace Hotel (marble escalators - enormous sunlit atrium with jazz band for Sunday
brunch). I tried to get a sneak peek at the vendor's section too, but their guard
dog informed me that only vendors are allowed today http://www.marketingnewz.com/2004/0524.html
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05.24.04 |
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How
To Increase Your Conversion Rate
Everybody talks about
the importance of testing your sales copy or a page layout. After all, proper
testing can help you modify your page in a way that will drastically increase
your conversion rate. http://www.marketingnewz.com/2004/0517.html
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05.17.04 |
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Why
Split-Run Testing Does Not Work...for Those Who Are Doing It Wrong
There is a wealth of
information out there about the benefits of split-run testing or how to conduct
such tests, and a huge selection of software solutions that help to implement
it. http://www.marketingnewz.com/2004/0510.html
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05.10.04 |
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Overcoming
Objections To Price
Like
most service professionals and small business owners chances are you struggle
with objections to pricing on a daily basis. You lose business because prospects
get stuck on price. Your pricing will never satisfy everyone but the following
ideas will help you eliminate pricing objections from the majority of your buyers.
http://www.marketingnewz.com/2004/0503.html
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05.03.04 |
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Will
VoIP Be A Mass Market Product?
A
common thinking among "Marketing people " is that for every product that enters
the market there must be a path, a target, a need ( real or created) that decides
how the product must enter the consumer's life, which part of the population is
more likely to go for it, which niche it is going to fill and, most important
"...certain things being stated, something other than what is stated follows of
necessity from their being so." and that is the final issue: the price.
http://www.marketingnewz.com/2004/0427.html
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04.27.04 |
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Is
Your Marketing Kitchen Really Cookin'?
In
discussions with clients and business associates, and during my work as a tutor
with university students, I am often surprised at the lack of understanding of
how ubiquitous the marketing function is within an organisation.
http://www.marketingnewz.com/2004/0421.html
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04.21.04 |
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How
To Save On Your Marketing
Marketing
can be expensive. It doesn't have to be, but sometimes you will spend more than
you should. Usually you'll realise this after you've done it. But here are two
tips that can save your money. http://www.marketingnewz.com/2004/0419.html
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04.19.04 |
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Is
Your Marketing Strategy Killing Your Profits?
With
the wrong marketing strategy you could be killing your profits and limiting your
business. Your marketing strategy is like the driver in a car, with marketing
tactics being the engine. If you know where you want to go and how to get there,
your marketing tactics will help you attract many more clients, if not you could
crash. http://www.marketingnewz.com/2004/0412.html
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04.12.04 |
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Marketing
To Today's "Distracted" Consumer
The
average consumer today is exposed to a deluge of 1,700 marketing messages during
a single 24-hour period according to recent advertising industry numbers. Look
around you, we marketers have pasted, injected and/or overlaid marketing messages
(read advertising) in any possible place imaginable! Case in point, NBC will start
to digitally insert commercial "billboards" into advertising content to be broadcast
during the winter Olympics - in essence a commercial within a commercial.
http://www.marketingnewz.com/2004/0407.html
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04.07.04 |
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How
To Use PR In A Marketing-for-Leads Program
The
public relations (PR) discipline covers a vast array of activities—everything
from ribbon-cutting ceremonies to crisis communication. Some of these activities
are geared to creating qualified sales leads, and those can play an important
role in your marketing-for-leads program. http://www.marketingnewz.com/2004/0405.html
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04.05.04 |
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Smarter
Marketing In A Slow Economy
More
often than not, when times get tough marketing gets the bullet. In some cases
where there has been an incorrect allocation of resources within a company this
may be justified. But in most cases it is a mistake. Sometimes a very costly one!
Marketing, when done properly, will attract customers to your business and convert
their interest into paid sales - money in the till. http://www.marketingnewz.com/2004/0329.html
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03.29.04 |
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Turning
Future Prospects Into Customers
I
recently had a conversation with the marketing communications manager of a prospective
client about following up future prospects effectively. By the end of the conversation
it had struck me how little emphasis most small and medium sized businesses place
in this area. While most do a good job following up hot leads, relatively few
have the systems and procedures in place to insure that future prospects receive
the ongoing attention necessary to turn them into customers. http://www.marketingnewz.com/2004/0324.html
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03.24.04 |
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You
Can't Manage It If You Don't Measure It!
Ask
ten small business marketers the cost effectiveness of the various sales lead
generation methods that they use and half will put on a guilty look and confess
that they haven't taken the time to gather the information necessary to figure
it out. http://www.marketingnewz.com/2004/0322.html
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03.22.04 |
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Why
B2B Marketing Should be Subtle
Subtle
adj. Showing or making, or capable of showing or making, fine distinctions of
meaning.
How many times have you been told that: great marketing has to be "off
the wall"; your message really needs to "knock-out" your audience; you have to
be loud to stand out from the crowd. http://www.marketingnewz.com/2004/0310.html
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03.10.04 |
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SEM
Growing Faster Than Projected
Safa
Rashtchy was a speaker during the "Swimming with the Sharks: What You'll Get From
VCs and Investment Bankers" session at this week's Search Engine Strategies conference.
Rashtchy, principal of major investment banking firm U.S. Bancorp Piper Jaffray
and Senior Internet Analyst, was the Wall Street Journal's “Best In the Street”
Analyst of 2002. http://www.marketingnewz.com/2004/0308.html
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03.08.04 |
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Site
Match Officially Launched
Ever since whispers
about Overture’s new paid inclusion product were leaked at last week’s WebmasterWorld
PubConference, e-Business professionals have been wondering when the service would
be officially released.
Overture’s Director of Strategic Alliances Dan Boberg announced the wait is over
with the official launch of Site Match late last night. http://www.marketingnewz.com/2004/0303.html
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03.03.04 |
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Live
on The Scene at the DMA Conference
This
is a time of enormous change in American advertising, says David Verklin, Chief
Executive Officer, Carat North America.
Verklin, who oversees a $3.7 billion media service that is just one of Carat's
three worldwide divisions, spoke today at the DMA/AIM net.marketing conference
& exhibition in New York City. http://www.marketingnewz.com/2004/0225.html
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02.25.04 |
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Take
A Stand For Your Brand
Every successful brand
has managed to communicate its company’s core beliefs and attitudes—what the company
stands for—to its target customers.
Brands allow you to clearly define and communicate what you stand for, whether
you’re the “lowest-cost provider,” the “most innovative,” the “best total solution,”
the “preferred choice” and so on. http://www.marketingnewz.com/2004/0218.html
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02.18.04 |
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Are
Marketers Chasing Rainbows?
In
a recent article, Andrew Ehrenberg writes that “many goals in marketing are unrealistic”
and “doomed to failure from the start.” His comments appeared in a piece titled
“Marketing: Are You Really a Realist?” in Strategy+Business, the newsletter from
Booz Allen Hamilton, the global management and technology firm.
http://www.marketingnewz.com/2004/0216.html
|
02.16.04 |
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Developing
Your Cyber-Marketing Plan
Brainstorm all information
you have available for your customers/clients. Consider the value a customer may
find in the information you plan to provide and determine the information's worthiness.
Not all information is really worthy of passing on to the customer/client. The
"rule of thumb" here is to provide the top three to five most important pieces
of information. Providing more than that would either overwhelm the customer or
drive the customer away. http://www.marketingnewz.com/2004/0211.html
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02.11.04 |
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How
To Write With Sizzle When There’s No Sausage
Anyone
who has worked in sales knows that features are what something is, whereas benefits
are what it does for you. And that’s easy to incorporate when you’re writing about
your product or service.
But how do you write successfully when you’re selling something intangible to
people who aren’t customers—but are almost as important? http://www.marketingnewz.com/2004/0209.html
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02.09.04 |
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SEM
- Research Measures Success
Search engine marketing
success comes from good research. By applying research to understand your competition
and target audience, your optimization efforts will succeed. Remember when homework
from school often required some research on your part to complete? It is much
the same scenario for search engine marketing: you need to apply yourself by researching
in order to understand your competition and target audience. Your visitors need
to relate to you and understand your message and what you want them to do.
http://www.marketingnewz.com/2004/0204.html
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02.04.04 |
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What
Are Your Biases And Heuristics?
Most
of us live in a world of full inboxes, shifting deadlines and a confusing array
of acronyms and buzzwords. We often need heuristics (a mental shortcut or rule
of thumb) and biases as a way of navigating the swirling sea of information, decisions
and choices while quickly sorting the “chaff from the wheat” in our daily lives.
http://www.marketingnewz.com/2004/0203.html
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02.03.04 |
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The
Ultimate Web Traffic Dashboard
The most frequently
asked question I get from clients is, “What should we measure on our Web site?”
After spending a healthy amount of time identifying goals, we spend a healthier
amount of time determining which metrics will reveal how well they are attaining
those goals. http://www.marketingnewz.com/2004/0128.html
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01.28.04 |
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Evaluating
Your Marketing Capabilities
Here is a scenario
I have witnessed time and time again while working with growing software companies.
Once the product is half-baked, the company’s founders and top executives start
drumming up business. Whether successful or not, at some point they bring in the
“Professional VP Sales” – either to bring in the sales they could not close or
to take sales to the next level and build a sales organization. Sooner or later,
the VP Sales comes to the conclusion the sales people need more leads.
http://www.marketingnewz.com/2004/0121.html
|
01.21.04 |
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20
Ways To Grow Your Subscriber List
1. Make it easy for
readers to subscribe by putting your subscriber form on your Web site's home page.
(In other words, don't bury it.)
2. Write articles for online and print publications. In your bio, add the following,
"You can subscribe to XYZ Company's free e-newsletter by visiting [homepage URL]."
http://www.marketingnewz.com/2004/0113.html
|
01.13.04 |
|
Mind
The Gap : Bringing You, Your Prospects And Your CFO Closer
A lot (in fact most)
of effective modern marketing is about reducing the perception of risk around
the purchase of a product or service. Now marketers are being called on to reduce
the risk associated with the business impact of their work in a way they haven't
before. That's really what the hubbub around R.O.I. is about. http://www.marketingnewz.com/2004/0107.html
|
01.07.04 |
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