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Last Minute Marketing Strategies
Oh yeah, the holidays... It came to my attention that the holidays are upon us. If you're like me you may have procrastinated some on your gift shopping. If you went and bought gifts you may still have some marketing to do.
If you'd like to share some last minute strategies, or learn what other readers are doing, click here.
http://www.marketingnewz.com/2003/1222.html
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12.22.03 |
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Quality
Control: E-newsletter Tips From The Pros
I've
always tested my newsletter before hitting the "send"
button. I test it by sending it to myself -- sometimes
three or four times. I check to make sure the links work,
that the line breaks are ok, and that I haven't misspelled
anything.
http://www.marketingnewz.com/2003/1215.html
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12.15.03 |
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Search
Guru Danny Sullivan Talks Google
Are
You Addicted to Google? Go ahead, admit it. You're an
addict, too. This morning at the Search Engine Strategies
Conference in Chicago, Danny Sullivan gave a Keynote speech
titled "Google Anonymous" -- the joke is many people seem
to be addicted to Google. Danny is considered one of the
most prominent search engine marketing experts in the
world. He offered a step-by-step process to help people
overcome this "addiction."
http://www.marketingnewz.com/2003/1210.html
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12.10.03 |
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Tapping
Into Brand Touchpoints
Branding
has grown into far more than a marketing buzzword, as
an increasing number
of organizations recognize and value their brands as strategic
assets that are
built through deeds, not merely words or images.
http://www.marketingnewz.com/2003/1203.html
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12.03.03 |
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Red
Hat Talks to Customers in Plain English
In
the e-newsletter world, a subscriber list of 10,000 -
20,000 readers is pretty impressive. A few publishers,
such as Larry Chase, have over 40,000 subscribers. So
I was amazed when I learned Red Hat boasts a subscriber
list of 800,000 people for its e-newsletter, "Under the
Brim" (UTB).
http://www.marketingnewz.com/2003/1117.html
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11.17.03 |
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Advertising
Is Dead; Long Live PR
Although
I still believe there is a place for advertising as a
brand-maintenance or brand-affirmation tool, I am convinced
that to build a brand today you need PR.
At one time, advertising did build brands. But that was
in a simpler world. That world, sadly, is no more.
ttp://www.marketingnewz.com/2003/1027.html
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10.27.03 |
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Opening
Gambits For Direct Mailings
Think
of getting people to respond to direct mail as a chess
match. If you don’t apply the opening gambit on time or
in the right way, the match is lost. The opening gambit
in mail is, of course, getting readers inside the envelope
– and doing it in a way that enhances the probability
of response.
http://www.marketingnewz.com/2003/1020.html
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10.20.03 |
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Tracking
the Success of your Brand Investment
Many
companies acknowledge the importance of brands as assets
that hold leverageable value and can build and sustain
competitive advantage. But in the current challenging
economic environment, investments require careful consideration
– and measurable proof of return. If brands are to be
considered assets, they should be held to the same standards
of performance and measurements as other assets, such
as real estate or financial investments.
ttp://www.marketingnewz.com/2003/1006.html
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10.06.03 |
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Accountability:
The Key to Respect, Raises, More Staff and Bigger Budgets
As
businesses "down size," "right size, " merge or are acquired,
jobs are lost. So, if you're worried about your future,
you're not alone. With today's business climate the way
it is, I know many marketing and communications professionals
who have had severe budget cuts, run understaffed departments,
or fear being let go during the next wave of cutbacks.
http://www.marketingnewz.com/2003/0930.html
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09.30.03 |
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Tapping
into Brand Touchpoints
Branding
has grown into far more than a marketing buzzword, as
an increasing number of organizations recognize and value
their brands as strategic assets that are built through
deeds, not merely words or images.
http://www.marketingnewz.com/2003/0929.html
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09.29.03 |
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Complimentary
Guides from WebTrends
As
a marketer, you need to know how best to put the Web to
work for you. That's why we've bundled two great guides
that will get you on the road to smarter marketing today.
First, learn the principles, then find out how to put
them into action to improve your online business and marketing.
http://www.marketingnewz.com/2003/0924.html
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09.24.03 |
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Marketing
and Sales Alignment: How Siebel Does It
Siebel
Systems is best known for its commanding share of the
CRM market. Recently, the company has opened up to showcase
how it uses its own marketing software to support some
of the best practices in marketing and demand generation.
You need not worry; this is not a Siebel commercial.
http://www.marketingnewz.com/2003/0923.html
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09.23.03 |
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How
Should You Test Your Marketing Strategy?
At
its essence, strategy (the “how”) is a way to accomplish
an objective (the “what”). In terms of a marketing strategy,
if the objective of marketing is to select, serve and
satisfy customers in a profitable manner, then a marketing
strategy is the way a company accomplishes those objectives,
which may include segmentation studies, competitive analysis,
and the tactical 4 Ps (Promotion, Place, Product, Price).
http://www.marketingnewz.com/2003/0916.html
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09.16.03 |
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Marketing
to Peacocks
Years
ago, I was conducting research on the personal grooming
habits of the American consumer. The research highlighted
one segment of the target audience as a group of males
who spent an extraordinary amount of time on hair care
each day.
http://www.marketingnewz.com/2003/0909.html
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09.09.03 |
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The
Big-Pay Off -- Brand Value
Many
CEOs and marketing directors find their time wasted evaluating
marketing opportunities instead of acting on them. When
every possibility is followed, a meandering trail of hit
and miss effectiveness is the result. Despite significant
expenditure of time and money, marketing tactics may not
produce the desired gains.
http://www.marketingnewz.com/2003/0904.html
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09.04.03 |
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How
Do YOU Pick the Best Affiliate Program?
I
decided to start a poll to find out what affiliates rate
as the most important consideration when evulating a new
program. Please feel free to add other important issues
if I missed any. I'm sure many of these are important
to you, so you may want to share what order is most important
in your opinion.
http://www.marketingnewz.com/2003/0825.html
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08.25.03 |
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How To Treat Your Marketing Message
At first I thought for a brief moment I had received someone’s real X-Rays by mistake. Then I opened the envelope to discover a local auto dealer’s clever marketing piece telling me I had been approved for “bare bones” pricing. The mail piece included a color print insert on a regular piece of paper and a smaller half page on X-Ray film.
http://www.marketingnewz.com/2003/0818.html
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08.18.03 |
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Pitching
Articles To Trade Publications
According
to a recent survey by Patrick Marketing Group, most senior business managers are
unhappy with their company's PR efforts. When asked to rate their company’s effectiveness
in PR on a 1 to 10 scale (10 being the highest), the average response was 5.8.
http://www.marketingnewz.com/2003/0804.html
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08.04.03 |
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Marketing
Audits: Why Principles Of Accountability In Marketing Are Useful
More audits
are being performed in financial departments today due to the irresponsible behavior
of a few top executives. Why stop there? Might it not be useful also to look at
marketing investments as a fertile field for scrutiny? A marketing audit would
measure profit and loss just as an accounting audit does. That is, it would measure
return on investment (ROI). This article points out the benefits a company can
derive from measuring the ROI of marketing to see whether this vital activity
is being used to its full potential.
http://www.marketingnewz.com/2003/0721.html
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07.21.03 |
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Generate
Interest with Multimedia Presentations
Using
motion, graphical elements, animation, audio and video, multimedia presentations
are an excellent way to motivate, inform, and captivate a wide range of audiences.
http://www.marketingnewz.com/2003/0714.html
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07.14.03 |
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Grow
your business. Grow a charity.
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Adapting
Blog Technologies To Corporate E-Newsletters
The idea
of disruptive technologies comes from Clayton Christensen's 1997 book, The Innovator's
Dilemma: When New Technologies Cause Great Firms to Fail. A disruptive technology
is a method, procedure, skill, device, or material that redefines the competitive
standards. Note that the technology doesn't have to be a physical item and that
it often forces us to re-examine the way we work.
http://www.marketingnewz.com/2003/0625.html
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06.25.03 |
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Do
Your Metrics Measure Up?
At a recent
neighborhood function, I had a discussion with someone who worked in the finance
area for one of the Big 4 accounting firms. Since he specialized in the valuation
of companies, I asked him about the models he used and he brushed me aside to
tell me it was all about the assumptions, not the models per se.
http://www.marketingnewz.com/2003/0620.html
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06.20.03 |
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Keeping
the Sales Lead Funnel Full
Mamma
Classifieds clients appear exclusively in the top three listings on Mamma.com's
results pages and within the results set of their network partners. Benefit from
the knowledge and experience of our experts who can help optimize creatives and
build keyword lists.
http://www.marketingnewz/2003/0616.html
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06.16.03 |
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Build
Your Permission Marketing Database
Hi Eran:
You mention "target customer permissions" in your article and I'm just
trying to understand this concept. Here's an example: I buy my target lists from
companies and use them to conduct direct marketing. (Large AS/400 companies).
http://www.marketingnewz/2003/0529.html
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05.29.03 |
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The
Fallacy of Qualified Leads
"We don't
get enough qualified leads!" How many times have you heard your VP of Sales make
this statement? The common answer from marketing is "we have generated lots of
leads, but sales doesn't follow up on them." "But these leads are not qualified",
would be the familiar rebuttal from the sales trenches.
http://www.marketingnewz/2003/0521.html
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05.21.03 |
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Relationship
Marketing King: Wal-Mart Still No. 1
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Measuring
Marketing ROI- How Low Can You Go?
Following
a previous article on marketing metrics, many of you raised the question of measuring
marketing impact on the company bottom line. While the general consultant answer
– “it depends” – would hold true here as well, my real
answer to most of you in the enterprise software world is simple but disappointing:
YOU CANNOT.
.
http://www.marketingnewz/2003/0505.html
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05.05.03 |
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Branding
With A Pay-Per-Click Twist
Pay-per-click
(PPC) advertising is an outstanding media to use to Brand your mark (company or
products). Through search engine browsing, your target prospect comes directly
to you, searching for what you’re offering. If you’ re in the top
few positions the prospect will see your mark over and over again – even
if they don’t click on your link. Since you are only charged when someone
actually clicks on your link, you may actually pay a very small amount for advertising
but have tremendous frequency and reach of your campaign.
http://www.marketingnewz/2003/0428.html
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04.28.03 |
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A
Framework for Sales and Marketing Collaboration
In this
article, we’ll try to add some detail and offer practical action items for
sales and marketing when approaching prospects at various stages of readiness.
To do that, we’ll look at prospects at three stages along the buying cycle:
latent pain, recognized pain, and action oriented.
http://www.marketingnewz/2003/0421.html
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04.21.03 |
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12
Steps To Better E-Mail Marketing
The number
is no coincidence. The allusion is, of course, to addiction recovery programs.
E-mail is abused by “innocent” people, just as alcohol, drugs and
food are. Obviously, e-mail abuse does not bear the same dire consequences.
http://www.marketingnewz/2003/0414.html
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04.14.03 |
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Acquire,
Convert and Retain More Customers
Every
web site shares three fundamental objectives: Acquire more qualified visitors
for the lowest cost; Convert those visitors into customers; and Retain those customers
for repeat business. Find out how to leverage the Web for the greatest results.
http://www.marketingnewz/2003/0325.html
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03.25.03 |
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Marketing
by the Numbers
"Conviction
is the luxury of those sitting on the sidelines." This is what John Nash's
imaginary boss said in the movie "A Beautiful Mind." For those of us
who choose to play rather than watch, Measurement is the compass that guides us
through our mistakes.
http://www.marketingnewz/2003/0324.html
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03.24.03 |
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Hoover's
Online 7-Day Trial! Make More Sales In 2003!
It's 2003
and the pressure is on -- and you're ready to meet the challenge. Make this year
your best performing ever with Hoover's Online. Try a Hoover's Pro subscription
for 7 days FREE, and, if you decide to buy, we'll give you a 20% discount* on
a Pro or Pro Plus subscription.
http://www.marketingnewz/2003/0319.html
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03.19.03 |
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Better
flow charts and diagrams call for the right tools
Still
using Microsoft® PowerPoint® to create org charts or diagram timelines?
Then it's time to check out Microsoft® Visio®. Visit MSRightTools.com/Visio
and register to receive your FREE Right Tools Toolkit, including trials of Microsoft
Visio 2002 and other software, with guides and templates designed specifically
for the work you do.
http://www.marketingnewz/2003/0318.html
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03.18.03 |
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Marketing
the Marketing Department
Imagine.
You’ve spent weeks “negotiating” the marketing budget and you have finally got
one approved, albeit a bit less that you would like. Now at last you can devote
your time to getting on with some real marketing. Sound familiar so far? What
happens next will also be familiar in many organizations.
http://www.marketingnewz/2003/0317.html
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03.17.03 |
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Google
Pipes AdWords into Off-Site Banners and Skyscrapers
Attention
media buyers - Google just started a new advertising program called "Content-Targeted
Adwords." They feed targeted ads into skyscrapers and banners on one of three
sites - Blogger.com, HowStuffWorks.com, and the Weather Underground. Watch for
a blitz of new sites that rent ad space to Google.
http://www.marketingnewz/2003/0303.html
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03.03.03 |
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First-look
Webcast: WebTrends Reporting Series 6.0
Be the
first to see the new WebTrends Reporting Series, which provides Marketing professionals
more accurate and actionable insight, while saving IT professionals time and effort,
available as either software or service.
http://www.marketingnewz/2003/0204.html
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02.04.03 |
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Emerging
Marketing Trends
Net Marketers
Beware! Change is in the air. As you all know, on the net change is the golden
rule. The all supreme law that spells success of all shapes and sizes. If you
are able to harness it, you can ride high on the waves of change and grab your
niche fortune. The dominant changes are analyzed here...
http://www.marketingnewz/2003/0203.html
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02.03.03 |
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MarketingNewz:
10 Proven Tips for Boosting Ad Response
Your ad
copy can mean the difference between profitable and unprofitable results from
your marketing efforts. There are many ways to boost ad response. Here are ten
tips to help you achieve that goal...
http://www.marketingnewz/2003/0116.html
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01.16.03 |
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