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[2004-09-30] Meckler Announces Search Engine Strategies Conference In China
Alan Meckler stated in his personal weblog that Search Engine Strategies is going to hold a conference in Beijing China.
[2004-09-24] Getting Lucky with Systematic Marketing
In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members.
[2004-09-24] Developing A List Of Keywords For Marketing
Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts.
[2004-09-22] The Internet Marketing Pie: Slice It Up Right or Lose
The number one concern for Internet sales is your marketing list -- in other words, your audience.
[2004-09-21] German Court Rejects Google Lawsuit
A court in Hamburg, Germany has thrown out a lawsuit against Google concerning trademark infringement. A German company brought the suit against the search engine because they felt Google was selling ads that featured their trademark.
[2004-09-17] Ebay Marketing: Pros and Cons
Some people who are eager to enter the online store industry have considered using an eBay store to hawk their wares. For a quick refresher, eBay stores allow sellers to feature their entire inventory, while giving members a limited opportunity to feature their store brand. Although, some have questioned if people have had "success marketing their goods or services through eBay?"
[2004-09-17] MarketingCentral and Advantage Announce Integration Plans
MarketingCentral and Advantage today announced new integration plans.
[2004-09-16] What is Guerilla PR Anyway?
If you're going to apply the principles of Guerrilla P.R. to the age of the Internet, you have to know something about Guerrilla P.R. itself. in case you have not worn out a copy of Guerrilla P.R. or have forgotten some of the finer points since that book was published in 1993, let's take a fresh look at the concept. After all, the world has changed.
[2004-09-16] Simple Postcards Generate Low-Cost Prospect Leads
The postcard is a highly effective business tool you can use to generate prospect leads for a very low cost. Even the smallest business on a tight advertising budget can afford to implement a successful postcard mailing campaign.
[2004-09-16] Eliminating Objections to Increase Sales
You want to increase the flow of sales revenue, but you are stymied by prospects' seemingly endless objections.
[2004-09-15] The Power of Buzz
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful phenomenon? The answer lies in the power of "buzz."
[2004-09-07] Picasa Ads Appearing On Google Image Search Results
Ever since Google acquired the rights to Picasa, they have put a large effort into featuring the photo software company on their own pages, much like advertisements. When the search engine first featured a link for the digital photo utility, traffic to Picasa increased by 6000%.
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