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[2002-08-22] The Eros Edge: Marketing Strategies That Work
Jeff Weaver, Marketing Director of Eros Technology Corporation, Athens, Ohio, has been responsible for leading his company on an upward spiral of success by way of an effective marketing campaign. As Director of Marketing, Jeff has been in charge of developing various strategies for the company since its inception in 1999.
[2002-08-13] Why ExactTarget is successful
The economic climate of the past year killed businesses without sound tactics, which is why I decided to interview Scott Dorsey of ExactTarget, who has not only started up successfully with 30 employees, but won venture capital and gained 600 customers in the past 12 months. Their flagship product "enables anyone with basic computer skills to easily create, deliver, and track email marketing campaigns."
[2002-08-08] Conversations with the Next Generation: eCommerce that Works
Today’s issue combines two interviews: one with an ecommerce veteran and the other with an ecommerce star-rookie. Both have unique ecommerce strategies, and reading about their methods for success will help your bottom line.
[2002-08-08] eCommerce That Works: Part B
Please describe the most significant hurdle you've leapt so far, and explain why it was significant to your business.
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