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[2002-02-27] Successful Dot-Com Offers Strategies for Success
(ARA) - Lost amidst billions of dollars in squandered venture capital funding and endless reports from network anchors about the macabre state of e-commerce lies a seemingly overlooked fact: Not all of today's dot-coms use red ink in the accounting ledger.
[2002-02-11] The Psychology of Color in Marketing
What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that message is?
[2002-02-05] Dave Thomas: Tribute to a Small Business Gone Big
Recently we lost one of the most important businessmen in the world. Dave Thomas, the founder of Wendy's fast food chain, died of liver cancer at the age of 69. He has left us with an amazing legacy of making it from nothing, of succeeding in the face of terrible odds, of finding amazing success without possessing any of the usually associated advantages. Dave Thomas was a completely self made man, and it is from him that I have taken my philosophy of doing business.
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