If you put an ad in the paper and didn’t get any phone calls from it, would you consider that a success?
Of course you wouldn’t.
It wouldn’t matter if one hundred or one million people read your ad, if no one acted on it in a way that would benefit your business, it wasn’t a success.
But, amazingly, that’s what happens with a lot of online marketing. People measure success as position in the search engines or number of clicks to their website.
That’s a mistake.
Unless those clicks turn into cold, hard cash for your business, it’s a failure.
Take a quick two minutes to watch this video and learn how what you measure in your online marketing is important to your business goals.
If you can’t see the video, click here to watch on YouTube ==>> How to Measure Your Online Marketing ROI
What are you measuring? I’d love to hear your thoughts in the comments below.