June 29, 2017

Great marketing starts conversations

What does Outbox do?

This is the question I asked the uniformed person that just got out of this crazy looking car in front of my condo building recently. The Outbox employee explained that it is a service that picks up your physical mail, scans it, and allows you to access the digital scans from a computer. It’s great for people who travel alot and who don’t want to miss important mail.

But what I love about Outbox is the design of the car that gets people talking. I couldn’t help but wonder what the heck this car was affiliated with and thus my question to the friendly Outbox employee. And oh by the way, this conversation happened in my condo lobby so the other three neighbors I was talking with also got to hear this conversation. Word of mouth marketing at its finest!

Good job Outbox.

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Jackie Huba
About Jackie Huba 1 Article
Jackie Huba is an author, consultant and principal of management consulting firm Ant's Eye View. Jackie is the co-author of two books on customer loyalty: "Citizen Marketers: When People are the Message," and "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force". Named as one of the 10 most influential online marketers, Jackie co-authors the Church of the Customer blog; with more than 120,000 daily readers, it's ranked as one of the most popular business blogs in the world. She's also co-founder of the Society for Word of Mouth, an educational network that helps its several thousand members build word of mouth into the DNA of their organizations. She is a graduate of Penn State U.