Forrester recently released a new report tracking the future of US interactive marketing through 2014. Authored by Shar VanBoskirk, with Christine Spivey Overby, Niki Scevak, and Angie Polanco, Forrester predicts that interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR).

As marketers, we spend a lot of time thinking about our message, as well we should. Our job is to tell prospective customers how we can help them, so we focus on what we say. The Internet has turned the tables on marketers, however. Time was that marketing messages were conceived by extremely creative people [...]

Salesmanship has always been a little bit about hype. Putting a shine on what you’ve got. Painting it in the best possible light. You get the idea. But when it crosses a line, it becomes fooling your customers. Not only is it unethical, but it doesn’t really work very well anymore. The Internet makes it [...]