Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google’s. And you’ve probably read about Facebook ads, or perhaps even tried them yourself. And maybe you’ve decided that they just don’t work. You [...]

Online ad spending is not resilient. That would be the wrong description since it has not really needed to come back from anything yet. Even in this economy that continues to keep many mired in the muck, online spending is going up in ’09 and thru 2011. Sounds like a guarantee, right? Well, of course [...]