Forrester’s recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We’ve clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social Colonization are clearly upon us. If they have it right, [...]

When you’re selling something, how do you do it? Are you keeping it simple or are you overselling? In other words, are you using translation marketing or not? In his post today, Chris Brogan discusses the sales cycle and where social media fits into it. Prospects, awareness, leads, customers and evangelists. All great stuff and [...]