I don’t usually try to break news here but I got one today: The economy is not in good shape. What you’ve heard that already? You say I should shelve my aspirations to be a story breaking newshound?

Words that sound good are often used in marketing by those in dire need of credibility, or those promoting a warped view of reality needed to justify their own business models. Many catch words and phrases obtain an Orwellian opposite meaning, due to such usage. Some examples?