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International SEM & Arbitrage
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11.13.07 
Digg School - 4 Tips To Digg Success
 By
Robyn Tippins
Over the past few years, I've written a number of posts that caught the attention of Digg users. Many were surprises, but a dozen or so were written specifically for Digg, mostly for clients.
Download As A Podcast
These successful Dugg stories or videos, etc. are what I want to discuss with you today. Were it not for Liz Strauss, I would not have had the inspiration to write this (she's a real expert on this topic), so thanks to Liz for spurring me on here.
Now, I'm not going to tell you how to trick Digg users into digging your crappy content. If your content is crappy you stand little chance of getting dugg, I mean unless you have some hot pics of a geek girl in various stages of undress, lying in front of an extreme network connection or other appropriately IT-geek-fantasy pics. It's either quality content or nudy pics... There is no way to win at Digg without either.
Must Have Great Content
This goes along with the 'don't have crappy content' point, but it's even more important. Don't market ANYTHING EVER that isn't absolutely fabulous. First, it's a waste of time. Second, and more important, it can ruin your name. And, I don't just mean your brand, which is extremely important, but even worse it can ruin the chances that anyone is ever again willing to look at your site, even after your content improves. What I mean by this is that if I see a link to your site and click it, if it's bad, I note this fact. Now, if I later see your link, no matter what others are saying about how awesome it is, I remember that I've already seen it and it is not worthy of my time, so I'm not going to click through. Don't ruin your chances of world domination by marketing unworthy content.
Now, what do I mean by 'Great Content'? Well, here are some examples.
Note with each of these examples, you have something that is must see. In the case of the articles (not the video), you have something that's so long and so useful that it's too much to take in at one sitting. You are compelled to bookmark it, because it's that good (and that long). Just reading some of these is a chore, because they take so much scholarly attention, but the content is so valuable to Digg readers, that they'll bookmark it and Digg it. In the case of the video, it's so good you want to pass it along to others. Viral marketing at it's finest, for 20/20 at least...
Who Are You Looking To Impress?
Continue reading this article.
About the Author:
Robyn Tippins is a marketing/PR consultant, blogger, speaker, and podcaster.
She lives with her husband and 4 children in the Blue Ridge Mountains of VA.
Her work has appeared all over the web in a variety of tech or marketing
related publications and her consulting work has run the gamut from social
networking to video games. Her blog is sleepyblogger.com and her video blog
is at gamingandtech.com.
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