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10.17.07 
SMX: Marketer's Guide to Social Bookmarking & Tagging
 By
Navneet Kaushal
Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap
into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer's guide to using bookmarking and tagging effectively.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers: Guillaume Bouchard, CEO, NVI
Michael Gray, President, Atlas Web Service
Neil Patel, CTO, Advantage Consulting Services
Danny introduces Guillaume Bouchard the CEO of NVI Solutions who is the first speaker of this session.
About Social bookmarking, Guillaume says it is when Internet users can store, organize, search and share bookmarks. Thanks to "nofollow" links, there is lesser less link juice. Popular social bookmarking sites are Del.icio.us, Stumbleupon and Furl.
On the other hand, bookmarking sites also use tags. This is a collaborative practice through which you can identify content in a certain way. These help in:
• Indexing your site better on search engines.
• Receiving a high number of organic incoming links.
• Creates a strong presence within social communities.
• Promotes brand awareness.
• boosts traffic from alternate sources.
• impacts traditional media.
How To tag Effectively
• Find out how people are tagging the sites you want to remember later.
• If you are clueless and doubtful, choose the tag that is most popular and relevant in the tag clouds.
• Avoid separating tags with commas.
• Set a list of standards by which you want to exchange with others.
Manual Tagging
• It should have been online for more than 10 years(hyperlinks, anchor text, keywords).
• Design your own set of tags to represent your content.
• Incorporate images, boost high participation rates by letting users personalize and make. their own tags that they associate to the given image.
• These should also be submitted to del.icio.us, stumble, and flickr.
Automatic Tagging
• Automatically, through an algorithm it extracts tags from the content
• This can incorporate different user's users tags
• This does not grow or expand due to human creativity.
• This is all about the user experience.
• A great example is FaceBook.
• However, automatic tagging is considered more "blackhat".
Continue reading this article.
About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.
Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.
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