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07.24.07


PR & Social Media: Can't Anybody Play This Game?

By Jerry Bowles

Jimmy Breslin's famous query about the hapless 1962 New York Mets seems apropos of many PR "professionals" these days as they scramble to turn those inviting "Comments" sections of blogs into promotional nuggets for their clients.

Many of these nuggets are so blatantly obvious and written in such PR mush that they have the undesired effect of making the companies mentioned (even the innocent bystanders) look silly and manipulative

Here's an example from Zoli's Blog:

Sam writes: Either way you go…without an efficient software infrastructure, we could not have coped with the expansion of the past years. Previously, financial accounting and retail were accommodated by stand-alone applications. A custom interface supported communication between the two applications, which meant that data had to be captured twice or imported a second time.

We realized that at some point in the near future, this type of data handling and storage would no longer support our expanding business and would render the system too inflexible to support the expanding number of product variants. This led to the decision to implement a new solution that could handle everything - now and in the future.

We are in San Diego and were paired up with a company called Tryarc (www.tryarc.com) in Los Angeles. They are a premier SAP business partner. While our first impression was SAP is too much for what we need, Tryarc turned us onto the SAP solution for small and midsize enterprises; it's called SAP Business One. A subsequent presentation of the product had us convinced. SAP Business One was implemented in just a matter of weeks - in part because the standard functions of SAP Business One matched 95% of our business processes. We implemented an interface to our Web shop using SAP Business One Software Development Kit, enabling incoming Internet orders to flow automatically into the business software.

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Now, all enterprise management functions are accommodated in one system. SAP Business One provides entirely new opportunities. The only alternative would have been to invest considerable sums in additional stand-alone solutions. Our infrastructure made this pointless. In addition to being the more economical solution, SAP Business One is more comprehensive. It plays its part in making the processes in the company much more transparent than before. Purchasing and sales processes used to be separate, manual transactions supported by paper forms that were stored in file cabinets and forwarded by hand when required. Today, when an order is created and confirmed, a delivery note and invoice are generated, giving the warehouse the go-ahead for delivery. In parallel, the transaction is shown as an open item in accounting.

If the merchandise is in stock, customers can receive their order immediately.

Finally, each department can access this system and exchange data with the other divisions. The result is a significant improvement in the internal information flow. This is particularly important for an enterprise like ours that covers all of the manufacturing steps - from development and production to sales and technical support. Today, the time between placing an order and delivery averages less than 24 hours. The improvements delivered by SAP Business One lay the groundwork for the continuing growth of our company. For example, we are planning to exchange price and delivery data with its customers via an electronic data interchange interface in the near future.

The enterprise wide system is an investment worth it's weight in gold. We could not be happier with SAP and the people at Tryarc who helped us get up and running.

Continue reading this article.


About the Author:
Jerry Bowles has more than 30 years of varied experience as a writer, editor, marketing consultant, corporate communications director and blogger. For the past 20 years, he has produced and written special supplements on new technologies for a number of magazines, including Forbes, Fortune and Newsweek.

http://www.enterpriseweb2.com

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