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| Recent WebProNews Articles |
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11.15.06
Pubcon 06 - Feeds, Blogs, News, And More
 By Lee Odden
I was very torn between attending this session and Big SEO, but I got a bit of both. Here's the official session description:
"Today's search landscape is more diverse than ever. There are hundreds of new social bookmarking, community tagging, feed search and news search sites and systems emerging. This panel has representatives from some of the top social and feed search engines on the web today. These expert panelists will look at the top issues they are currently facing, as well as new options they can offer webmasters who are looking to get their sites listed."
This topic could easily have been broken down into at least 2 different sessions as these are somewhat disparate topics and no one really talked about blogs per se. Speakers included: Owen Byrne from digg, Rick Klau from FeedBurner, Chris Tolles from Topix.net and Niall Kennedy.
First up was Nial Kennedy who gave a fairly technical look at RSS feeds and their capabilities.
Feeds offer highly structured data and are discoverable by search engines. New browsers are giving RSS even more exposure to mainstream internet users with IE7, FF 2.0, Opera 9 all capable of detecting RSS feeds referenced in a web page.
Elements in creating an RSS feed:
Title
Link alternate
Logo
Category
Updated
Entry title
Entry summary
Entry author
Enclosure
Base Feed Vocabularies:
Atom
RSS 2.0
Extended vocabularies include calendar items, ecommerce and array of other "packaging" of content.
After you publish you want to make sure you ping, sending out a signal to RSS feed search services that an update has been made.
Check for errors in your feed:
feedvalidator.org
Claim your feed:
Technorati
Google Sitemaps
Yahoo Site Explorer
Nail says the benefit of "claiming" your feed is that you're climbing up a bar. ie, of all the feeds out there, a small number claim or validate and by doing so, it may make your site/feed more credible.
Subscribe to your feed:
Ask Blogs and Feed Search and MyYahoo will not include your feed unless people subscribe
Watch for masked links:
Cross domain 302 - when you use Technorati for your feed provider, links within the feed actually redirect via 302 from a feedburner url to the destination. this is so Feedburner can track item views. An alternative would be a cname a DNS entry to a subdomain. (Note Feedburner already offers this functionality)
Add author data:
name, email, URI - enables author level search and rank
Next up was Rick Klau from Feedburner. I had a chance to talk to Rick after the session and Feedburner has some interesting enhancements in store regarding the use of the Blog Beat analytics service they purchased earlier this year and the addition of more data in the RSS reporting.
Click here to resume reading this article.
About the Author:
Lee Odden is President and Founder of TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices.
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