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Why do 30% of top precision marketers use WebTrends?
 The Aberdeen Group surveyed and interviewed 200 companies to gain an understanding of how best-in-class organizations select, deploy and measure precision marketing techniques. The data shows that 30% of companies identified as top performers use WebTrends, which is the highest share of any vendor across a wide range of technologies. The next largest vendor share was 21%.
Precision marketing is defined as, "...driving continuous performance improvement through the use of personalization, segmentation, analytics, rules-based interactions, customer profitability scoring, decision-trees and/or closed-loop marketing planning and execution processes."
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