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Interview - FeedBurner CEO Dick Costolo
Dick Costolo is the co-founder and CEO of FeedBurner. Previously, he co-founded and was CEO of Spyonit.com.
Rocketbooming New Monetization Strategies
The most important takeaways from Rocketboom's Andrew Baron's keynote address at the Podcast and Portable Media Expo are that content providers should not only focus on a niche, but should also be audience-centric in their approach to content delivery and monetization.
News As A Part Of Your Internet Marketing Strategy
Not only are online news patrons just as desirable from a marketing perspective as their print counterparts, but in many instances, they are even more upscale.
Brandbuilding with Taglines
When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market know you…and remember you.
Interview with Google Analytics' Senior Manager
On Thursday, September 21st I had the pleasure of interviewing Google Analytics' Senior Manager Brett Crosby. So here's how the conversation went:
Yahoo Disappoints With Weak Ad Sales
Advertising buyers in the financial and automotive sectors have been tightening their purse strings, in what is either a cyclical slowdown in ad spending that will perk up later in the year, or the frightening prospect that contextual search has beaten display advertising as the preferred method of grabbing eyeballs online.
Borrell: Local Ads $7.7B In 2007
Spending for local online advertising should continue to power upward in 2007, as research from Borrell Associates forecasted a 31.6 percent increase in spending for online ads.
Warner Bros Presents Digital Ads
The long-time Hollywood power will expend some energy to focus on short-form marketing content destined for the Internet and mobile phones.
The Evolving Four P’s Of Marketing
I'm sure you remember sitting in your marketing class in college when your instructor blurted something about the Four P's of Marketing. If you weren't paying attention or perhaps missed class that day, here is a quick review.
Starbucks Freezes Internet Coupons
A small campaign aimed at bringing iced coffee drinkers to Starbucks in the afternoons and evenings backfired when their coupons quickly multiplied online.
Speedo Shows What Podcasting Can Do For Marketing
For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand Speedo is now doing.
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10.24.06
iPod Marketers Listen Up
 By Chris Richardson
If you are a site/company that markets iPods or iPod accessories, then the Yahoo Search Buzz blog has some information that should serve you well. In celebration of the iPod’s birthday (5 years ago today [10-23-06]), Yahoo’s buzz blog (quickly becoming one of my favorites) decided to list the 20 most popular iPod-related searches, an excellent tool for those of you wondering how to adjust a iPod-targeting keyphrase or PPC campaign.
This list is as follows:
Hopefully, those of you who do market toward the iPod crowd can find some way to capitalize on the data provided by Yahoo Search. Effective use of the data gathered from web analytics reports can go a long way toward improving the success rate of a marketing campaign.
About the Author:
Chris Richardson is a search engine writer and editor for WebProNews. Visit WebProNews for the latest search news.
Want to add your thoughts?
As always, visitors of WebProBlog are invited to share their comments, suggestions, ideas, and contributions. Visit WebProBlog and contribute your opinion today! |
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Cool Today, A Joke Tomorrow?
 By Mr. Frog
I had the opportunity to sit down and share pizza with a bunch of teenagers this weekend. Naturally, I quizzed them about their media consumption habits.
These young folks happened to be passionate about music, so I asked them how they found out about new acts. In my younger days, my generation did this by listening to the radio, so I began with the simple question: what's your favorite station?
None of them listened to the radio. "So how do you find out about new music?," I asked them. Do you watch MTV? "Nope," one answered. "It's all word of mouth," offered another. "If I hear something that I like, I'll tell a friend," said a third. "Wow," I thought to myself. The idea that radio and television were completely irrelevant to these young people was a bit of a mindblower, but it certainly accords with what interactive media pundits have been saying for some time: the world is fragmenting into a myriad of tiny micro-channels which have, in just a few short years, turned the existing media world on its head.
After the pizza had been eaten, I followed these kids into the computer room, and hung back, at a respectful distance, while they recreated at the PC. "You've got to see this video," one said, going to her Myspace page, where she had embedded a video from Youtube. "It's hilarious." She hit the "play" icon, starting the video, which ran for about three minutes. In the video, one teenager sat at a computer, downloading illegal music from the Internet. Another, posing as an investigator from the RIAA, entered the room, pointing a power drill at the other teen. I watched this video for a minute or two. Frankly, there wasn't much to it: the scenario was obvious and cliched, the acting was wooden, and the production values were very poor. And yet the teenagers all enjoyed it, and I wasn't about to throw rain on their parade.
Then I dropped my bomb: "did you guys know that Google bought Youtube last week?" "No," they all said. "Does it matter to you?" I asked. "Not unless they start mucking around with it," one answered.
Resume this article
About the Author:
Mr. Frog is a leading Search industry visionary. Mr. Frog is a member of the Did-it Search Marketing team which accompanies him to most major marketing conferences.
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