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Ron
Moore On Podcasting And Battlestar Galactica
The ballroom was standing room only at the Podcast and Portable Media Expo, the
crowd was electric waiting to hear from two of their idols; first TWiT host Leo
Laporte, and topped off with the executive producer of Battlestar Galactica, Ron
Moore, who would speak of being called a "podcasting pioneer," how it
started and why he loves it.
News As A Part Of Your Internet Marketing Strategy
Not only are online news patrons just as desirable from a marketing perspective
as their print counterparts, but in many instances, they are even more upscale.
Brandbuilding with Taglines
When it comes to building your brand, you want to take advantage of every possible
shortcut to help your target market know you…and remember you.
Interview with Google Analytics' Senior Manager
On Thursday, September 21st I had the pleasure of interviewing Google Analytics'
Senior Manager Brett Crosby. So here's how the conversation went:
Yahoo Disappoints With Weak Ad Sales
Advertising buyers in the financial and automotive sectors have been tightening
their purse strings, in what is either a cyclical slowdown in ad spending that
will perk up later in the year, or the frightening prospect that contextual search
has beaten display advertising...
Borrell: Local Ads $7.7B In 2007
Spending for local online advertising should continue to power upward in 2007,
as research from Borrell Associates forecasted a 31.6 percent increase...
Warner Bros Presents Digital Ads
The long-time Hollywood power will expend some energy to focus on short-form marketing
content destined for the Internet and mobile phones.
The Evolving Four P’s Of Marketing
I'm sure you remember sitting in your marketing class in college when your instructor
blurted something about the Four P's of Marketing. If you weren't paying attention
or perhaps missed class that day, here is a quick review.
Starbucks Freezes Internet Coupons
A small campaign aimed at bringing iced coffee drinkers to Starbucks in the afternoons
and evenings backfired when their coupons quickly multiplied online.
Speedo Shows What Podcasting Can Do For Marketing
For a good example of how an organization listens to informal feedback to help
them quickly understand the potential benefits of a new-media tool like podcasting,
take a look at what swimwear...
IAC Stakes A Bet On CollegeHumor.com
Barry Diller's IAC/InterActiveCorp picked up the majority stake in ConnectedVentures,
the parent company of naughty humor site CollegeHumor.com.
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Tim Bourquin On PPME
Success
The organizer of the Podcast and Portable Media Expo in Ontario, Calif., (yes,
California) Tim Bourquin, tells WebProNews about how this year’s big soiree
turned out. |
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10.05.06
Podcasting With The Digital Slob
 By
Jason Lee Miller
He's a funny storyteller. She's the reason you want to visit his website. Curt Brandao, otherwise known as Digital Slob, is a syndicated columnist and podcaster focusing on the lighter side of technology. Digital Slob's spokesmodel is Olga Timakova, who was the number one cause of whiplash at the Podcast and Portable Media Expo.
 She
told me I was cute in the exhibition hall, which also makes her a horrible liar.
But sweet lies are always appreciated - unlike Jason Calacanis' blunt and tactless
honesty, as reported by Valleywag.
"You're podcasting?" he asked her. "Let me give you some good advice: no one wants
to hear you talk."
Maybe he's right, nobody likes a sexy Russian accent, do they? Maybe it just sounded better by the Marriot pool when I was talking to her.
But no more pleasant distractions, back to the subject at hand: Curt Brandao's
presentation on podcasting for print publications. The overall focus of the session,
which also featured presenters from the San Francisco Chronicle and The Daily
Journal, was on the steady stream of lost subscribers to newspapers and how podcasting
can, as a supplement to content, reinvigorate the industry.
Digital Slob's Essential Podcasting Tools:
|
iMac G5
Garage Band software
USB microphone
Logitech headset
Box of Twinkies
Hot Naked Model
|
Brandao's Honolulu Star Bulletin column, syndicated by Universal Press Syndicate,
his unsyndicated cartoon, and his podcast, DigitalSlobPod, take a humorous slant
on the impact of technology on our culture.
"I don't just talk about digital cameras or PDAs in IT-speak binary code," he
comments on the Expo website.
"I talk about my grandmother, the Oscars, loose change, wisdom teeth, time travel,
handwriting and ketchup, and how it all relates to how we live now in the Digital
Age. 'Technology behavior' has now become pervasive enough to mock." Curt didn't
hold back the humor during his presentation, which added a nice break to the technical
business of the session.
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"Hello, my name is Curt, and I'm a podcaster. It's been six days since my last
podcast." Brandao produced a chart on the screen to show where he stood in importance
amongst other personalities in the Web 2.0 world. Dave Winer and Leo Laporte,
for example, are important, which puts Brandao at "kind of important." He even
has a t-shirt that says so.
Beginning as a copyboy as a teenager, Brandao related how skills used for print could also be used for podcasting. "Copyediting skills equals audio editing skills," he said. "All the skill used to take extraneous information out of stories, the same skill is used for editing audio."
Plus, he says, you need "an ego the size of your average gas giant."
As for the equipment, Brandao uses "a hot naked model" to promote his podcast, an iMac G5, Garage Band software, a USB microphone, a box of twinkies, and a Logitech headset.
His advice for publicity tools can also be used outside of podcasts and print, applied to any type of content publishing on the Web.
"Make every effort to publicize your content," he said. For this, use tags, PR
Web, and one-sheets (a combination of resume and sales pitch with samples, contact
information, biography and testimonials).
Watch the WebProNews Video interview
with Curt Brandao.
About the Author:
Jason Lee Miller is a staff writer for WebProNews covering technology and business. |
