Free Whitepaper:
Marketing the Invisible
Marketing used to be about positioning: companies talking to crowds.
Today, marketing is about profiling: companies talking to individuals.
But a major shift is underway. Crowds are talking to crowds about companies. In the messy world of blogs, social networks and Web 2.0, how will you prosper through this shift?
Download a free whitepaper written by Dr. Paul Kedrosky, the award-winning lecturer and columnist, and Stephen J. King, CEO of marketing software pioneer Marqui.
In it, you will learn:
- How to harness tools like blogs, social networks, RSS, etc., to build the relationships that today's customers want
- How to measure your marketing efforts in light of these shifts
- Why the alignment of marketing, sales and other critical business units must evolve to ensure success