Guest Speakers:
Eran Livneh
President and founder of MarketCapture, specializing in crafting and executing result-oriented marketing strategies for enterprise software companies.
Gil Rapaport
Gil is responsible for all product and external marketing initiatives. He has deployed effective and innovative programs that have gone beyond traditional marketing vehicles. Mr. Rapaport's efficient and process-driven marketing skills combined with his business acumen have helped to drive XOsoft forward, infiltrating a wide and growing range of markets - from finance and government to legal and higher-education industries.
"We generate tons of leads, but sales never follow up on them."
"Marketing leads are worthless, just a waste of time."
Do these statements sound familiar to you?
Lead generation and follow up are the typical infliction points between marketing and sales.
Studies show that up to 80% of all leads generated are never followed up by sales. Those that are followed up take an average of three weeks from the initial contact, critically diminishing the rate of follow up success.
Research also shows that companies with well-aligned marketing and sales exhibit more success closing deals, better customer retention, and higher overall growth rates.
If your marketing and sales organizations are not in synch, your company is paying dearly.
Join this webinar and learn:
- How marketing and sales can work together rather than point fingers
- How marketing can help sales make their numbers
- How to generate leads that sales people love to follow up on
- How to implement metrics and measurements that reinforce collaboration
Tuesday, June 13th, 2006
2pm EDT / 11am PDT
PASS IT ON
Do you know someone else who would benefit from this free webinar? Do them a favor and forward them this free invitation.
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