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08.17.05
Amazon Services To Offer Search Engine Marketing
 By Chris Richardson
In a move that is being called an effort to maximize their marketing investment,
Amazon Services will begin offering search engine marketing services, courtesy
of Efficient Frontier.
Efficient
Frontier is an SEM company that offers clients various levels of bid and keyword
management. Amazon will be leveraging Efficient Frontier's technology in order
to provide SEM services to their retail clients. Amazon's newly launched search
engine marketing service will be apart of their e-commerce enterprise solutions,
which includes retail giant Target as one of their clients.
Amazon Services Vice President Cayce Roy offered these thoughts about the newly
announced partnership, "Amazon Services is dedicated to continually adding new
or enhanced services to the e-commerce solutions we provide our clients. We chose
Efficient Frontier because we believe they can offer our retail clients search
engine marketing services that are among the best in the market today."
About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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