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Blog Talk: Conversation Does NOT Need Comments
I see blogs as tools for conversation and personality in enterprise communications. On an abstract level of discussion most bloggers probably agree...
GE Taps Into Ecomagination
Global corporate giant General Electric (GE) took the environmental initiative on Monday at George Washington University (GWU).
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| 05.11.05
Display Ads Increase Relevant Searches
 By Chris Richardson
A recent Yahoo study has discovered companies using the display ad method of online advertising can garner search engine presence improvements because of increased recognition caused by using these ads.
Display ads are, according to Google's definition, "Advertisements which appear in the main part of a publication, which feature graphics and text laid out according to the advertiser's own design." According to MarketingVOX, Yahoo conducted their study by analyzing the ad campaign of HarrisDirect, an online financial adviser. The results from the study revealed:
61% increase of relevant searches conducted using HarrisDirect
249% increase of clicks on sponsored links featuring HarrisDirect
139% of users exposed to HarrisDirect's display ad campaign clicked on links pointing to HarrisDirect's site
To conduct the study, Yahoo used both a control and a test group. The test group was exposed to HarrisDirect's advertisements, while the control group was not.
NegativeSites.com Offers Users Negative Site List
By Chris Richardson
Recently, Google announced changes to their AdWords policy that will give advertisers more control over what sites display their ads.
Called the Negative Site Feature, Google's new policy allows members to create a "blacklist" of sites they don't want their AdWords appearing on. For instance, if you are targeting the SEO industry and you discover an AdSense-capable site that appears to be employing search engine spamming or another black-hat method, members can add the spam site to their negative site list, ensuring their ads are not displayed on the site in question.
Because Google's new feature seems to be receiving an appreciative embrace from AdWords members, a new site called NegativeSites.com is offering a list of sites, which is populated by user submissions, that have received a negative listing and have been submitted to NegativeSites. Visitors can submit sites they have labeled as negative to the growing list, which currently consists of spammy web sites.
NegativeSites.com provides a good tool for checking whether or not a site has been negatively listed, including reasons why.
About the Author:
Chris Richardson is a search engine writer for WebProNews. Visit WebProNews for the latest search news. |
