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disproportionate hits from unknown robot
We usually get between 100 and 300 hits a night from Google and MSN spiders and 1 or 2 from unknown robots.
DMOZ question
I have a wierd feeling dmoz is up to something, because for some odd reason I've found 3 clicks originating at DMOZ to my website but it's been excluded every time I've submitted it.
.net vs .org which one is better for search engines?
i want to open a website but unfournately some .com is already take, which one would be better for search engine .net or .org?
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| 04.05.05
Word Of Mouth Marketing Relies On Reputation Not Branding
 By Brian Carroll
Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it out.
Using Blogs for Word of Mouth Marketing
The premise of my post is that B2B marketing and B2C marketing are different. We B2B marketers must to stop copying our B2C peers - we're not Coca-Cola, Disney or McDonald's - so let's stop acting like it!
When it comes to WOM, I've observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. They have it wrong. Instead they should focus more on reputation building especially, if they have a complex sale.
Why? Word of mouth is all about our reputation. Our reputation leads others to make conclusions about our brand but our brand doesn't create our reputation.
Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth.
Sirius Decisions, a leading B-to-B research firm concludes,
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"While brand isn't dead, we believe it has become a byproduct of reputation, the first of three overall outputs today's b-to-b organizations must systematically produce in order to be successful. Reputation has a direct link to the second output - demand creation - and indirectly helps to drive the third output (revenue) by building a foundation of trust and credibility that should be revisited as needed throughout a sales cycle."
Read my post on defending thought leadeship.
So if you want to build a WOM marketing program, you must look at your reputation first - not your brand.
"Build it and they will come." - Field of Dreams.
Sirius Decisions: The Real Link to Demand Creation
Should reputation take a back seat to branding? What do you think?
About the Author:
Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.
Podcasting Popularity Continues To Increase
 By Chris Richardson
Of the 22 million Americans who own MP3 players, including Apple's iPod, about 29 percent have downloaded the audio files that make up a podcast.
These numbers come courtesy of Pew Internet & American Life Project, who conducted a telephone survey of 2201 people between February 21 and March 21, 2005. The survey revealed around 6 million of the 22 million (29%) who own MP3 players have indeed downloaded and listened to podcasts.
For the uninitiated, a Wikipedia defines the medium as:
A podcast can be thought of an audio magazine subscription; in that a subscriber receives regular programs without having to remember to go get them, and can listen or watch them at leisure. It can also be thought of as the internet equivalent of timeshift-capable digital video recorders (DVRs) such as TiVo, which let users automatically record and store television programs for later viewing.
The system most commonly involves audio files in MP3 format, but other formats and other types of files, such as video, can also be podcasted.
The word "podcast" is a combination of "iPod" and "broadcast". However, listening to podcasts is not restricted to Apple's mobile music player. In fact, because podcasts are normally in MP3 format, any number of mobile gadgets should be able to support them.
As the popularity of podcasting continues to climb, will advertisers start to view them as viable advertising mediums? Steve Rubel certainly thinks so, and he provides evidence to back this belief up.
Read Pew Internet's PDF concerning their survey.
About the Author:
Chris Richardson is a search engine writer for WebProNews. Visit WebProNews for the latest search news. |
