 WebProWorld Marketing Forum |
Daisy Duke Needs a Blogger
Today's article brings a few opportunities our way. First, there is an interesting job offer from the folks at CMT concerning a full-time position blogging about the Dukes of Hazzard!
GM Talks Blogs, Podcasting and RSS
A few hours ago, Shel and I had the pleasure of an 18-minute conversation with Michael Wiley, Director New Media, GM Communications, at General Motors.
Serious Podcasting For Business
It's been interesting reading some of the reactions by business bloggers to General Motors' first experiment with podcasting last week.
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Recent Articles |
Seven Bloggers Named to Media 100 List
Seven bloggers have been named to The Media 100 (PDF) - Media Magazine's annual list of the people "to know" in the media world. They are: Jessica Coen (Gawker), Ana Marie Cox (Wonkette), Nick Denton (Gawker Media)...
AOL Says Rumors Related To New TOS Terms Are False
An AOL representive responded today to a Steve Rubel post criticizing new TOS terms via a comment in his Micro Persuasion blog. You can read their full response in the Micro Persuasion blog.
Paper Direct Mail is Not Dead
Jim Logan tells us why Paper Direct Mail is Not Dead. Jim and I talked a few weeks ago and he shared some remarkable stories about how his firm has leveraged direct mail to generate leads for his clients that have a complex sale...
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03.15.05
Advertising Search Marketing Services
 By Nick Wilson
The wonderful image you see here is courtesy of Tim Bray and apart from being pretty funny, i wanted to post it in order to talk about how Search marketing services are advertised.
All i hear these days is "sorry, can't take on any more clients" and "anyone want a client?" - SEO/SEM's are snowed under with work and the ones i speak to about business regularly tell me they're drowning in clients!
But, that can't be the case for all right? So, how do members here get clients, how do you advertise? and more importantly, where do you advertise? I see a lot of advertising at places like Search Engine Watch but to me, although im sure advertising SEO services there makes some sense, and pays, im not 100% certain it's the best venue for such ads.
And if that's the case, where is the best venue?
Tell me about it! Come on, let's have it out, where, how, why and all the rest on SEM/SEO marketing....
Link: Search Optimization (Low-Rent)
Sweet deals for iEntry members! Out with the old... if you have equipment that qualifies for trade-in,
in with the new. Get a discount of up to $720* off the Web price on featured IBM(r) ThinkPad(r) notebooks.
And ask about our battery offer. See full details of offer.
Hurry! Offer valid from IBM in the US only through 3/28/05 or while supplies last. |
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Users Removing Cookies Causes Trouble For Marketers
By Nick Wilson
Jupiter has a press release about a new study that finds that up to 39% of users may be deleting cookies on a monthly basis.
This of course affects all kinds of web operations from tracking, affiliate marketing and behavioural targetting - Jupiters Niki Skevak says that an entirely new way of capturing consumer behaviour will have to be invented.
I presume that cookie deletion comes from automated spyware removal and the like, as i can't imagine putting that figure down to manual deletion, but it's a worrying statistic for many marketers...
This, from the release:
The report found that as many as 39% of online users may be deleting cookies from their primary computer monthly, undermining the usefulness of cookie-based measurement and leaving many site operators flying blind.
"Given the number of sites and applications that depend heavily on cookies for accuracy and functionality, the lack of this data represents significant risk for many companies," says Eric T. Peterson, Analyst at JupiterResearch. "Because personalization, tracking and targeting solutions require cookies to identify Web visitors over multiple sessions, the accuracy of these solutions has become highly suspect, especially over longer periods of time," added Peterson.
Privacy and security concerns on the part of online users are responsible for the cookie-deletion behavior that JupiterResearch has found. According to a recent consumer survey cited in the report, 52% of online users indicate a strong interest in stories and articles about Internet security and privacy, while 38% of online users believe that cookies are an invasion of their security and privacy online and 44% of online users believe that deleting or blocking cookies will protect them.
About the Author:
Nick Wilson is the publisher and founder of Threadwatch.org.
Threadwatch is a group blog, or forum if you prefer, focusing on Marketing and Related Technologies - News and discussion for those that make their living on the WWW - Register here to participate. |
