 WebProWorld Marketing Forum |
The Blog Marketing Explosion
There are literally thousands of blogs by eBusiness insiders. This has changed the landscape of guerrilla marketing. At first it was seen as just something cool to do ...
Ad Placement: You’re Getting Warmer
Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site.
"Evolve or Die!"
There was a big web conference in San Francisco earlier this month called “Web 2.0”. Based on what I’m reading (this press release for example) some experts are predicting some far-reaching changes to the Internet as we know it.
|
|
|
|
Recent Articles |
3 Steps To Effectively Increase Your Marketing Response
It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that.
PPC Profitability Becoming Increasingly Difficult?
Although praises of pay-per-click advertising on search engines is on the rise, profitability is becoming increasingly difficult to achieve according to a leading direct response television advertising agency.
Getting Noticed by the Search Engines
You've got a web site; and you want to attract lots of people to visit it so you can grow your business. But you're only getting a handful of visitors currently. What is the first thing to do to help people find your site?
Do You Play Hit and Miss With Your Marketing?
Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business.
The Opt-In Secret
Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.
Up the Sandbox!
Go to any internet marketing forum you want these days and one of the topics is sure to be whether or not there is a "sandbox" at Google where new sites are forced to come and play for 3-6 months before joining the ranks of ranked and searched results. |
|
|
|
10.26.04
Low-Cost Marketing With Postcards
 By Bob Leduc
Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising.
1. Maximum Exposure for Your Sales Message
Postcards are delivered "ready to read". Even people who usually ignore other advertising will find it hard to avoid looking at your message when it's on a postcard ...especially if you keep it brief.
With other types of advertising you often lose prospects who would have been interested in your offer ...but they never saw it.
2. Simple and Low-Cost
Postcards are simple to produce - and very low-cost. You can print 4 x 6 inch postcards on your own computer for less than 2 cents each. Or you can reduce the cost down to about 1 cent each if you print 4 at a time on 8 1/2 x 11 sheets of card stock and cut the sheets into quarters.
 Even postcards printed by a commercial printer are not expensive ...usually about 4 cents to 8 cents each.
The postage for mailing postcards is low too. In the US you can send postcards by First Class Mail for only 23 cents. This reduced postage rate applies to postcards that are at least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches.
3. Get Immediate Results
Because postcards are simple and easy to use - they produce results quickly. Often your postcards can be mailed within a week from the time you decide to use them. You will start getting replies 2 or 3 days later.
4. Gain Control of Your Sales Activity
Postcards put you in control your sales activity. You can avoid getting too many or too few responses during any time period by regulating how many postcards you mail and how often you mail them.
Save on customer service - No need to hire additional staff
Complete solution automates email, FAQs, ticket tracking, more - Faster customer responses - Easy to use, hosted solution--no software to install.
Try the product tour |
|
That means you can quickly boost your sales activity anytime it slows down. And you can avoid losing customers you can't handle immediately because you got flooded with too much activity at one time.
5. No Wasted Advertising Expense
Postcards enable you to spend your entire advertising budget on your best prospects. You don't have to pay for advertising to a large audience in order to reach a few good prospects.
With a little advance planning you can make sure your postcards only go to prospects likely to be interested in what you offer ...and who also have a prior history of acting on offers that interest them.
 For example, analyze your customers and make a list of the characteristics they share. Then call several national mailing list brokers and tell them what you are looking for. You'll be surprised at how specific some mailing lists are today.
6. Can Evaluate Results Quickly
Postcards normally generate 90 percent or more of their total number of replies within 7 to 10 days. This enables you to quickly and accurately evaluate the results of postcard advertising. You'll know in about a week if you can confidently send more of the same postcards - or if you need to make some changes.
Don't overlook postcards when you want to generate sales leads - or web site traffic. They're highly effective, very low-cost ...and they provide these 6 unique advantages you cannot get with most other types of advertising.
About the Author:
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. Find out about his highly effective low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV |
