The
portal provides 60 top categories, under which search terms have been
indexed, with each edited and ranked to provide the 100 most relevant
Web sites for each of those categories. The site also provides a news
service, which includes hundreds of categories. This will provide
news for leading topics as well as each major city, country and region
in the world.
Users are able to customize 100.com. They can select their individual
preferences for colors, layout, headlines, weather, personal link
manager, calendar, diary and even foreign exchange rates.
"We are not concerned with trying to deliver thousands of results
for each term, as the traditional search engines do, primarily because
our efforts will be in delivering the most useful and relevant results
in the 100 we provide," McEvoy said. "In any event our research tells
us that 95% of users don't go past the first 20 or 30 results before
finding what they are looking for. By focusing on the relevancy and
limiting the number of search results, we hope to deliver quicker
searches as well."
About the Author:
Chris Richardson is a search engine writer for WebProNews.
Visit WebProNews for the latest
search news.
 By
Mike McDonald
A study of some 37,000 Yahoo! Mail users in 11 different countries
has apparently confirmed what many Internet users have long suspected
(and despaired): spam email is working. Despite the fact that spam
email is almost universally reviled as a nuisance, there are apparently
enough people clicking to justify the industry - or perpetuate the
problem, depending on your point of view.
Comment on the effectiveness of Spam at WebProWorld.
Among American respondents to the survey, it was found that nearly
20% of Americans reported they had acted on, or purchased a product,
they received information about in a spam email. Roughly 78% of Americans
claimed they simply deleted their spam messages. The Japanese were
far less tolerant of unsolicited messages with nearly 50% claiming
they regularly reply to spam emails to voice their displeasure.
Still, if 20% of Americans are indeed acting on offers received via
spam email, that number alone virtually guarantees that there will
be plenty of advertisers wishing to show up in their inboxes.
About the Author:
Mike is a manager at iEntry. He has been with iEntry since 2000.
 By
Jeremy Muncy
The third largest search engine in the UK, Ask Jeeves, is set to review
the £3m media account out of Media Planning Group and Profero. Previously
reported in WebProNews back in April, Ask Jeeves discontinued its
use of banner ads on the UK search site.
According to brandrepublic.com, a spokesman for Ask Jeeves denied
a review was under way. "Insiders said the company was talking to
other agencies and intended to move a large portion of its adspend
below the line." According to Nielsen Media Research, Ask Jeeves spends
most of its advertising budget on television."
Back in March, the company made it pretty clear that it wanted to
take on the search engine giant Google by acquiring the US search
engine Excite for $343 million.
Ask Jeeves developed a new strapline, "Ask Jeeves - the find engine",
to be used on all advertising. This was designed to replace "Should've
asked Jeeves" which had been in use since 2000, in hopes that this
would make the user think more of getting results rather than the
search itself. Last year, Ask Jeeves dropped the butler form their
advertising, feeling that he no longer represented the range of the
services offered by the brand.
To discuss Ask Jeeves visit WebProWorld,
the WebProNews forum.
About the Author:
Jeremy Muncy is a staff
writer for WebProNews.com
Read this newsletter at:
http://www.MarketingNewz.com/2004/0714.html |
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| From
the Forum: |
| Advertising
in marketing tool |
Hello,
I would like to know if anyone has experience with marketingtool.com
I have my listing for free right now and am looking to promote
my website and get more projects. Does anyone have experience
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|
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By
Chris Richardson