During the last couple of years we have seen a big change in how marketers
promote their products. We believe that truth in advertising will
get you much farther than hype, dishonesty or misleading ads/subject
lines. If you use these tactics most, if not all, the people will
shun you and refuse to sign up under you for any program or service
you promote. This is FACT.
When you promote on the internet, you are not only promoting your
product, service or affiliate programs, you are also promoting YOURSELF.
Everything you write or do reflects on you and how other marketers
view you. How you represent yourself determines whether you will be
respected and taken seriously or not.
There
are so many marketing newbies these days observing how other marketers
promote their products. BUT they may not be picking up good advertising
skills by doing this. Over the last while there have been a larger
number of marketers using what we call "Dirty" tricks in their subject
lines in order to get you to open their email. This actually doesn't
do the marketer any good, because as soon as their email is opened,
the person that has been 'duped' by the subject line feels cheated
and deletes the email, but not before making note of the persons name
and/or referral URL so they can make sure to NEVER sign up for their
programs again.
This is an inappropriate way to promote any opportunity. These are
just a few examples of inappropriate subject lines:
"Activate your account, please"
"YOUR ACCOUNT HAS BEEN TERMINATED"
"Remove!!"
"Your Account Has Been De-Activated"
"From Admin"
"Congratulations you won free software"
"Admin - Your Confirmation Required"
"Notification of Payment Received!!"
"Paypal Notification"
"URGENT - You Must Confirm Your Free Position Now !"
"Your commission check"
"Confirmation Required"
"You've made another commission!"
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Now
Some of these marketers actually tell you these are GOOD and EFFECTIVE
marketing tips. Yes, these subject lines may get the reader to open
it because they believe it is from a program they might have just
signed up for or they think it is indeed a commission notification.
But when they find out what the email is really about, 9 times out
of 10 they will delete it. Now, is that a good marketing tip?? Do
you really think that a reader will actually go to your site and sign
up under you when you tricked them into opening up the email in the
first place?
You do not need to use these types of tactics to get traffic to your
site, there are other HONEST ways to achieve that. If you are going
to promote your opportunity, do it with taste. I try to provide our
members with a Safe, Honest and Responsive way for anyone to promote
their ads. This is our "Mission". Many other safelist owners are now
demonstrating this same "Mission". We do this, because we CARE about
all of our members and want to make sure their stay with us is an
enjoyable one !
Always remember these words, they work in the marketing arena as well
as everyday life..... HONESTY IS THE BEST POLICY. If you adhere to
honest marketing ethics, then you will gain respect, admiration and
SIGNUPS!!
I've read quite a bit about web developers failing
because they try to "be all things to all people". That we should
focus on a few niches or industries. Therefore when a client
from that industry considers you they start off trusting you
more because you know their business and industry and therefore
are more likely to get the project. What would you suggest?
...
By
Val Burnett