Setting
Your Marketing Goals Staying on track can be a struggle, whether you
are trying to stick to a diet or get your marketing in shape. How
can you get started and maintain your marketing momentum? What you
need to do is make a commitment to specific marketing goals.
Winners set both large and small goals, and they put specific goals
in writing. This last task may sound superfluous but it can make a
big difference to your success.
One of my goals had been to write a book, a task that seemed overwhelming.
Of course, no one writes a book all at once, they are written a page
at a time. With a short-term goal of writing three to five pages a
week, I made steady progress, wrote three books and have outlines
for two more.
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Take a piece of paper or fire up your word processor and make a list
of goals for yourself and your business. Include both long and short-term
objectives. When you write your objectives where applicable include
who, what and when.
The easiest way to get started is by beginning with your long-term
objectives and then getting more specific. Ask yourself the following
questions.
- What are your five-year goals for your business?
- What are your marketing goals? (They could be skills, knowledge,
new prospects or new customers.)
Be as specific as possible when answering these questions and defining
your goals. For example, you might say, "I want to have published
eight training manuals, be earning two thousand dollars a day and
working less than 40 hours a week in two years."
In addition to setting broad and long-term goals, you need to set
small and short-term goals. Define your annual, monthly, weekly and
daily goals. Once you've got them down on paper, take a copy and thumb
tack it over your desk.
- What's a one-month marketing goal you can accomplish?
- What's a one-week marketing goal you can accomplish?
Some days you'll feel like you're on a treadmill going nowhere and
your long-term goals continue to be out of reach. When this happens,
try two things. First look at the list of what you've accomplished
in the last week, month and year. Second, with your larger goal in
mind, circle the next finite and easily completed objective on your
list and get going.
Every time you complete one of your objectives, no matter how small,
you're that much closer to reaching your long-term business goals.
If you're writing a book, each page you write puts you that much closer
to your goal.
- Could you improve your marketing by clarifying your long and
short-term marketing goals?
When you have clear goals and track your marketing accomplishments,
it is easy to stay motivated. As you make progress, revise your goals
and you'll continually improve your marketing and be more successful.
- 2004 © In Mind Communications, LLC. All rights reserved.
About the Author:
Charlie Cook, is Chief Executive of Ideas and Inspiration at In Mind
Communications in Old Greenwich, CT and can be contacted via http://www.charliecook.net,
or by calling 203-637-1118. To get the F*ree Marketing Guide and the
'More Business' newsletter, full of practical marketing tips go to
http://www.charliecook.net
Read this newsletter at:
http://www.MarketingNewz.com/2004/0602.html |
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| From
the Forum: |
| What
do People Think About FFA Pages? |
| I was wondering what people thought about free
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By
Charlie Cook