No
go though, so I had to settle for an advance peek at the session schedule
guide. Let me tell you, I'm psyched. I thought Ad:Tech sessions would
be a stuffy metric-dork measure fest. Boy was I wrong.
I had planned to run through the sessions I'll be attending, but I
have to jump ahead and talk about what I'm most excited about. First
of all Evan Williams, yes, the former CEO of Pyra Labs, which created
Blogger and was acquired by Google in '03, is speaking. He's working
for Google these days, and maintains the evhead blog. He's in "The
New 'Social Web'" session, which Ad:Tech says will dig into social
networks on line and "answer two key questions: where is the money
and what is the marketing angle?"
This concept of the "Social Web" seems to be a major theme at this
particular Ad:Tech - especially in regards to measuring word of mouth,
"the influentials," and how these figure in to the future of advertising
as "young males disappear from TV audiences and pop up in Internet
communities."
Ok, so as if Evan Williams weren't enough (and yes, I'll be the dork
shaking his hand and taking his picture after the session) John Battelle,
ole grand daddy search himself, moderates the closing session tomorrow
- Advertising's Horizons. I read his blog regularly, and count him
as one of the best sources for "big picture" search industry trends.
If you've never visited BattelleMedia (his blog), do so now.
Read the
Full Article.
Garrett French
Editor, WebProNews.com
http://www.WebProNews.com
 By
WebProNews
Yesterday's Piper Jaffray Technology Conference saw Overture discussing
its plan for the near future with its search engine advertising business.
Among the items discussed by Overture's General Manager David Karnstedt
was the introduction of its local search product this quarter.
The local search is being brought about in an effort to capture traditional
direct marketers. In an article that appeared in DMNews, Karnstedt
said, "our real challenge is not necessarily the other people that
participating in the search space but shifting dollars from other
direct response advertisers, like direct mail and yellow pages."
Overture is launching its local search advertising campaign in an
effort to appeal to the larger advertisers. Karnstedt stated that
these efforts are not being done to mimic main competitor Google,
who is expected to venture into local search advertising. Yahoo and
Google recently added local search as options on their search engines.
Other expansions that Overture is planning on making available this
coming year to further their appeal to larger advertisers are keyword
advertising, paid inclusion, and contextual-style ads. "We're really
focused on those top echelon advertisers," Karnstedt said. "Those
are the type of people who help us drive our key economics."
Recently, Overture unveiled a variation of their local search product
when they partnered
with Citysearch, is a local search engine that you can tailor
to your area. It has search functions in most major areas of the US
and abroad.
Overture provides the aforementioned style of ads and listings for
Citysearch in areas that
the engine has ad inventory.
Thanks to Andy
Beal for the find.
Read this newsletter at:
http://www.MarketingNewz.com/2004/0524.html |
|
| From
the Forum: |
| Google
Ready? |
Hi,
My site just showed up at the top of google under another keyword(baseball
searcher; page #3).
I am working very hard to get my site listed at the top of over
350 keywords.
|
Effective
online ads.  |
 |
By
Garrett French