During last week’s WebmasterWorld
PubConference VI, Yahoo! representative Tim Mayer gave a highly
informative speech and provided some useful facts and tidbits.
 I
think it was WebmasterWorld’s Brett
Tabke who said we’re experiencing an exciting time in the search
industry right now because the first serious search engine competition
in three years is starting to emerge. This is a very significant time
with Yahoo! charging strongly onto the field.
The Yahoo!
Network. Yahoo! currently powers half of all web searches and
has 260 million users worldwide, with 100 million of these users registered.
Yahoo! runs more than twelve algorithm tests per day to improve search
quality and 99% of its index is free crawled. In the future, users
can expect the Yahoo! toolbar to become more focused on search.
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Business Eye for the Marketing Guy: How the Fab Five
Have Changed Marketing. At last week’s WebmasterWorld
PubConference VI, Andy Borland gave an interesting and humorous
keynote on new business models. The presentation was greatly welcomed
by the audience due to its mainstream nature.
Boldly
going where few have gone before, Borland made the speech memorable
by noting the marketing potential of an unlikely show.
"'Queer Eye for the Straight Guy' was a message from God for me," he said, confessing that on New Years Day he watched a marathon of the popular reality show instead of college football.
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“Google AdSense has changed the affiliate industry.”
 This
statement was made at last week’s WebmasterWorld
PubConference during an informative affiliate session directed
towards both affiliates and merchants.
Adwords and the Affiliate Game. If you are a merchant should you
allow your affliliates to buy AdWords? Speaker Adam
Jewell attempted to answer this question.
First, he discussed affiliates and questioned whether they should
use AdWords themselves. For starters, a candidate would need two
important things: time and money.
Read
the rest of this Coverage
Read this newsletter at: http://www.MarketingNewz.com/2004/0303.html |
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