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12 Steps To Better E-Mail Marketing
[2003-04-10] The number is no coincidence. The allusion is, of course, to addiction
recovery programs. E-mail is abused by “innocent” people, just as alcohol, drugs
and food are. Obviously, e-mail abuse does not bear the same dire consequences.
Five Keys to Direct Marketing Success
[2003-04-09] Direct marketing can help virtually every type and size of business today. But making it work is becoming more difficult as an increasing number of businesses embrace it. How can you succeed in using direct marketing to help your business? For starters, focus on these five keys to direct marketing success.
Achieving Involvement: Wiles and Devices for Lifting Direct Mail Response
[2003-04-09] One of the definitions of “involve” is “to bring into a situation from which escape is difficult.” That’s exactly what we want our direct mail packages to do. We want to hook the recipient to open the package, keep his/her attention, and show that the only means of escape is to place an order.
When
PPC Bid Prices Get Out Of Control
[2003-04-08] Hi Neal: We advertise on Overture. However, three of our competitors
make sure that stay in the top 4 spots by automated bid increases, which raises
our bids to $6.00 - $10.00 per click through, until we give up and drop down to
the 5th spot. Then they lower their bids and it starts all over again. We have
gotten bills from Overture for 3 days over $3,000.00. Due to competitor clicks.
Needless to say, we stopped trying to bid. I have contacted Overture, and have
presented them with log files on who is clicking on us, but there is nothing they
will do.
E-Centives Achieves 43% Annual Revenue Growth
[2003-04-03] Don't Call Yourself A Permission Marketer When You Are A Direct Marketer
by Chen Allen Permission Marketing is similar to dating: the subject in this case
is your customer. Like you would your date, permission marketers treat their customers
with respect, and invest ample amount of time and energy to the development of
the relationship. Most Internet marketers, however, favor the brute force approach
to marketing. Instead of building relationships with their customers, they...
The
4 Top Internet Marketing Tools
[2003-02-09] The Tools That We Use We've received many emails asking us what specific
tools and technologies we use in our internet marketing initiatives. This article
will highlight some of the most important software that we have at our disposal.
It should be noted that, in most cases, there are many similar products that compete
with the ones listed (and many of them are also excellent). However, we have found
that the following products work best for our specific needs. |
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