Acquire, Convert and Retain More Customers
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Winning on the Web: The Executive Pocket Guide to Smarter Marketing

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Acquire, Convert and Retain More Customers -A winning formula for every
web site

Every web site shares three fundamental objectives: Acquire more qualified visitors for the lowest cost; Convert those visitors into customers; and Retain those customers for repeat business. Find out how to leverage the Web for the greatest results.
From online brand-building and media mix to direct response and the classic 4 Ps, get the insight you need to apply traditional marketing principles to the Web.

Discover how web analytics can help you acquire, convert and retain more customers:
  • Focus on the campaigns that generate the most revenue for the lowest cost
  • Differentiate qualified visitors from tire-kickers
  • Pinpoint and correct fall-outs in the checkout or registration process
  • Identify which customer loyalty programs are most effective

    Small actions can lead to big results
    Get the free guide and find out how you can leverage the Web to acquire, convert and retain more qualified customers for the lowest cost. And learn how to leverage web analytics to help you achieve your acts of genius.
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