| Hi MarketingNewz Readers,
I am always trying to think of new ways to spice
up my ad copy. Unfortunately, sometimes the brain trough gets
a little dry.
Don't fear. Marty Foley gives us some ideas to
help us revamp our ad copy. After reading this article, see
what tips you can apply to your ad copy. Have fun with it
and be inventive!
Wishing You The Best,
The
MarketingNewz Team
Your ad copy can mean the difference between profitable
and unprofitable results from your marketing efforts. There
are many ways to boost ad response. Here are ten tips to help
you achieve that goal...
Ad Copy Tip #1: Your headline is very crucial. Yes,
headlines can even affect response to your web pages. Many
copywriters spend more time on headlines than they do on all
other elements of an ad combined.
The purpose of a headline is to catch your targeted prospect's
eye and motivate them to continue reading the rest of the
ad (or other type of marketing communication). If the headline
doesn't do its job, the ad will most likely fail.
Ad Copy Tip #2: Instead of trying to appeal to anyone
and everyone with your headlines, they should be targeted
toward the prime interests of your best prospects. There is
little point in drawing the attention of those who have no
interest in your offer.
Ad Copy Tip #3: Since people tend to delay action,
ad response can be improved by making special limited-time
offers that encourage them to act NOW. (For the sake of honesty
and credibility, use a real deadline.)
Ad Copy Tip #4: Your ads should include a clear "call
to action," which encourages your prospects to take ACTION
toward buying your product or service. Yes, make it unmistakably
clear exactly what the next step prospects should take in
order to benefit from your product/service: place an order,
request more information, or whatever the next step in the
sales process may be.
Ad Copy Tip #5: For maximum response you should constantly
test and refine your ads in order to determine which approaches
work best. Once you have a proven "control" ad, you should
continue testing in order to increase response even further.
To test various elements of your web marketing efforts, check
out my new tool that now lets you do scientifically accurate
split run testing on the world wide web: http://ProfitInfo.com/catalog/v4.htm
Ad Copy Tip #6: Build and use a "swipe
file." This shady-sounding term refers to a file or collection
of winning ad copy that others have used successfully. No,
I'm not advocating that you plagiarize the work of other copywriters.
What I'm suggesting is that you creatively adapt the winning
elements of other proven ads to your own situation. Sure beats
trying to reinvent the wheel from scratch.
Better yet, Yanik Silver has developed a collection of winning,
ready-made sales letters you can use as your own swipe file.
Check it out at: http://profitinfo.com/success/isl.htm
Ad Copy Tip #7: Real testimonials in ad copy can be
effective at helping prospects overcome sales resistance.
Testimonials are more believable when the full name, city,
state, and - if possible - contact information, are used in
ad copy. (Ask permission before publishing someone's testimonial.)
Ad Copy Tip #8: Ads that look like ads
draw less readership than those that look like editorial material.
Think of ways you can take advantage of this in your marketing
campaigns, in order to increase response. For example, can
you make them more informative, while doing an effective selling
job?
Ad Copy Tip #9: When writing ad copy, keep it simple. Break
up long paragraphs and sentences into smaller ones and include
only one main thought per sentence. Streamline by cutting
out unneeded words.
Ad Copy Tip #10: Use enough ad copy in your sales letters
to fully describe your product or service. Some have the impression
that people won't read long sales letters. Real prospects
*will* read long sales letters, as long as they find interest
in them. But they will not read long BORING sales letters.
ABOUT THE AUTHOR
Article by Marty Foley of Victory Ventures. Now let his info-packed,
288 page handbook, "Internet Marketing Goldmine,"
advance your cybermarketing skills to the next level - guaranteed!
Visit: http://www.roibot.com/
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