April 30, 2016

Hootsuite Gets Big Update For Video Marketing

April 20, 2016 Chris Crum

Hootsuite made a major announcement with new integration for YouTube and video for Facebook, Twitter, and Instagram. Video marketing is bigger than ever, and one of the most popular social media management platforms now supports video on the major social networks. Though Facebook, Twitter, and Instagram are still relatively new […]

Scarcity and what it means to online marketing

March 29, 2016 Bill Conticchio

As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Current digital has enabled us to adopt an “everything/anything at our fingertips” mindset. However, […]

How to Avoid Making Knee-Jerk Digital Marketing Decisions

February 29, 2016 Stoney deGeyter

There always seems to be some kind of mild panic every time Google rolls out a new algorithm update. Either web marketers are praying that they don’t lose their rankings or praying that they move up in the search results. However, sites that have been properly optimized should see little movement […]

Grow bigger ears!

February 9, 2016 Jim Connolly

Today, I want to share a highly effective marketing idea with you. It recently helped a client of mine achieve remarkable results. And it can do the same for you. I explain how it works in a moment. I need to start by asking you a question: How well do […]

Why you should merge your traditional and digital marketing work

November 24, 2015 Mike Moran

In small companies, this is not an issue that ever comes up–traditional marketing, digital marketing, and possibly cleaning the break room are all merged–that’s Victor’s job. But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with […]

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