June 29, 2017

Using Instagram to Broaden Your Brand

June 28, 2017 Staff

As proven by their 700 million monthly active users, Instagram is a popular social media platform for millennials. Because of their massive growth, wide reach, and strong influence over consumers, it is hard for any brand to ignore their power. However, launching a company on Instagram may not be as […]

Micro-Influencers Can Have Big Impact for Brands

June 16, 2017 Staff

Have you ever been convinced by a celebrity you are following on Instagram to buy something? We’ve all been there. When it comes to products and services, you as a consumer tend to follow suggestions from what you consider your inner circle—friends, family, and sometimes, your favorite social media star. […]

Social Media Marketing and Google Rankings

June 7, 2017 Staff

In boosting your search engine ranking, it’s almost criminal to exclude social media marketing, especially given its pervasive presence online. <span style=”font-weight: 400;”>Last year, nearly 70% of people worldwide used social media in one form or another. Also in 2016, 2.34 billion people had a social media presence, and </span><a […]

5 Reasons Businesses Need Data Visualization in 2017

May 25, 2017 Staff

The challenge for businesses is how to interpret and break down big data in a manner that is easily understandable not just from top to bottom of the organization, but also for their clients as well. This is where data visualization comes in. The internet—or at least Google, Facebook, Microsoft, […]

Marketers Might Be Relying Too Much On Own Media Habits

May 3, 2017 Staff

A recent survey by the Video Advertising Bureau (VAB) found that marketers and advertisers consume media much differently than the typical consumer. While this might not be a big surprise, there is a strong possibility that media buyers are relying too much to their own media habits in determining ad […]

Microsoft Begins Challenge to Salesforce

April 25, 2017 Staff

Since Microsoft’s $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic’s bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya Nadella recently gave Reuters the details of upgrades to its […]

IBM Audience Insights Getting Very Cognitive for Marketing Professionals

April 21, 2017 Staff

IBM has announced new cognitive capabilities for IBM Watson Marketing Insights, IBM’s cloud-based marketing and customer analytics platform that uses the Watson’s artificial intelligence computer system to better examine and predict customer behavior. Audience insights is a cognitive feature that reveals key predictors in customer data based on their interactions […]

1 2 3 29