April 28, 2017

Microsoft Begins Challenge to Salesforce

April 25, 2017 Staff

Since Microsoft’s $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic’s bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya Nadella recently gave Reuters the details of upgrades to its […]

IBM Audience Insights Getting Very Cognitive for Marketing Professionals

April 21, 2017 Staff

IBM has announced new cognitive capabilities for IBM Watson Marketing Insights, IBM’s cloud-based marketing and customer analytics platform that uses the Watson’s artificial intelligence computer system to better examine and predict customer behavior. Audience insights is a cognitive feature that reveals key predictors in customer data based on their interactions […]

Study Finds The Most Effect Video Ad Format

April 18, 2017 Staff

The results of a scientific media trial by YuMe examining the impact and value of pre-roll, mid-roll, outstream and social video across multiple screens, including mobile and PC, found that pre-roll is distinctly the most preferred video ad formats Compared to mid-roll and outstream, pre-roll is considered the least interruptive […]

Facebook Seeing Huge Growth In Advertisers

April 14, 2017 Staff

Facebook announced this week that more than 5 million businesses are advertising on the social network each month. That’s up from 4 million monthly advertisers in September 2016 and 3 million in March 2016. Big brand advertisers make up much of the ad spend, but to attract small businesses, Facebook […]

Overlooking Metrics Is Hurting Email Marketers

April 5, 2017 Staff

An extensive study recently released by GetRepsone and SmartInsights shows that while email is clearly the most effective marketing channel, marketers overall aren’t fully utilizing the available capabilities and advantages of email metrics. Of 2,510 email marketers who took time out to share their experiences and current use of email […]

Marketers Will See Pre-Roll Video Ad Programs On Periscope

March 31, 2017 Staff

On the heels of the scoop that Twitter is considering paid premium subscriptions comes news that Twitter will be expanding pre-roll ads to live video streaming app Periscope to help boost the company’s dwindling ad revenue. “As video viewership on Twitter continues to grow, video has become an increasingly important […]

Paid Premium Subscriptions Considered by Twitter

March 27, 2017 Staff

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]

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