The more things change, the more they change. That’s my take anyway and it seems like we are in the middle a significant change once again when it comes to marketing.
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Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on.
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Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex.
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During the first quarter of 2013, spending on mobile search rose 51%, according to Covario’s Global Paid Search Spend Analysis. And where are all those mobile search ad’s pointing? Most likely landing pages designed specifically to drive some sort of action – a purchase, download, lead form submission or installation of some kind. And if there isn’t a landing page, users who click on these ads are being directed to websites most likely built specifically for mobile users.
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There are so many social media metrics and such little time. The Facebook download of page insights alone has over 1700 columns of data, ranging from daily Likes of your brand page to video plays in the last 28 days.
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I’ve been playing the marketing game for over twenty-five years and the term “integrated marketing” has been around at least that long.
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I’ve been playing the marketing game for over twenty-five years and the term “integrated marketing” has been around at least that long.
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