iEntry 10th Anniversary Business Networking Tips

The importance of branding to content marketing

July 15th, 2014

Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and color schemes are important. But what we need to be talking about as marketers involves so much more than this. Continue Reading »

Interesting Digital Marketing Stats

June 24th, 2014

I don’t know about you, but I find digital marketing stats fascinating. They give a bird’s eye view on what’s happening in the digital arena, which can often prove enlightening offering inspiration to try new strategies in your own marketing. Continue Reading »

Google Ripples Shows You How and When a Post Went Viral

November 19th, 2013

I have written about this before, but I have to say, that I really like the Google Ripples feature of Google Plus. It shows you exactly how, when, and where a post on Google Plus went viral, and exactly who did the sharing to make it do so. Not only can you see when the post went viral, but you can actually see who shared the post and who did the resharing of the post. You can see exactly who the influencer is and, ideally get them to post. They’re exactly the ones who you want to connect with.
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The real challenge of content marketing is when you don’t have a strategy

October 22nd, 2013

Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives.
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Men Closing the Social Media Gap

September 24th, 2013

I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing – after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew Research.
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Great marketing starts conversations

September 10th, 2013

What does Outbox do?

This is the question I asked the uniformed person that just got out of this crazy looking car in front of my condo building recently. The Outbox employee explained that it is a service that picks up your physical mail, scans it, and allows you to access the digital scans from a computer. It’s great for people who travel alot and who don’t want to miss important mail.
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Understand How To Meet Customer Needs

August 27th, 2013

The moving parts within a marketing organization often get tied up in the mastery and performance of specific tactics like content creation, search engine optimization and social media marketing. Not seeing the forest for the trees can cause some blindness towards the bigger picture.
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