June 23rd, 2009
Most of you know that I wrote a book on Internet marketing called “Do It Wrong Quickly”–but some overlook how important the “quickly” part is, because otherwise you’re just doing it wrong. The point of the book is to experiment with your marketing until something starts to work. You can’t overemphasize how important speed has become in marketing.
June 8th, 2009
Once again SMX London was held at the rather grand New Connaught Rooms in Covent Garden. Unlike the typical chilly days of last November Spring was in the air and to begin the conference Brian Fetherstonhaugh of OgilvyOne took to the stage in front of a packed conference hall to deliver his keynote.
May 26th, 2009
Forrester’s recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We’ve clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social Colonization are clearly upon us. If they have it right, and we end up in an era of Social Commerce, the brands getting involved today will be at a tremendous advantage. And brands that don’t seriously get involved will be watching from the sidelines in less than five years.
May 12th, 2009
When you’re selling something, how do you do it? Are you keeping it simple or are you overselling?
In other words, are you using translation marketing or not?
In his post today, Chris Brogan discusses the sales cycle and where social media fits into it. Prospects, awareness, leads, customers and evangelists. All great stuff and well worth reading. But that’s internal talk. Yes, the aim is to take that internal talk and transfer it to external listeners.
April 28th, 2009
Fueled by a combination of popularity, curiosity, necessity, strategy, and trendiness, marketers are embracing a new recipe that injects a proactive, social approach to outbound communications and engagement – with or without all of the answers before they jump in. This approach, while courageous, has required faith, conviction, and champions who didn’t necessarily have access to metrics and case studies at the SMB and enterprise level. Many of the most and also least effective campaigns were implemented as a way of learning. As we all know, some Social Media campaigns have excelled while others have publicly flopped and contributed to the cynicism and fear of embracing a transparent form of open and public dialogue. Continue Reading »
April 14th, 2009
AdAge reports that the Federal Trade Commission (FTC) is moving closer to a proposed plan that will begin regulating viral marketing and blogs. Regardless of what side of the political fence you are on it’s starting to get a bit scary as to just how much the government wants to be the overseer of everything.
Rich Cleland, assistant director of the FTC’s advertising-practices division puts it this way
March 31st, 2009
Are companies engaging in social media? Are they monitoring their brand? What’s a social media press release? These were a few of the topics covered in Marketingsherpa’s recent “Engaging Bloggers, Journalists and Customers” webinar featuring Todd Defren from SHIFT Communications and Marketingsherpa’s Sergio Balegno discussing new ways journalists are using social media.
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