iEntry 10th Anniversary Business Networking Tips

Marketers Should Be Interested In Instagram Incorporating Search

July 28th, 2015

In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on the web only allowed you to look at user profiles and like photos. Since then, it’s been adding more and more features to the web. Continue Reading »

Making Links a Priority within Online Marketing

July 7th, 2015

Links are ingrained in the very fabric of the web.

Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Continue Reading »

How to make your content marketing more compelling

June 2nd, 2015

Which of these approaches do you find the most compelling?

  1. I wrote this blog post, now I need you to read it.
  2. There’s an idea I believe you will benefit from, so I wrote about it.

Continue Reading »

Learn How To Measure Mobile Ad Viewability

May 12th, 2015

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. Continue Reading »

Four Tips For Creating Content That’s Different From The Pack

April 20th, 2015

Content isn’t King, it’s the Kingdom

Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications.

Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that’s highly specialized for our audience, it’s clear that simply creating “more” content isn’t the answer. Continue Reading »

How To Determine the Right Metrics In Your Online Marketing (Video)

March 31st, 2015

If you put an ad in the paper and didn’t get any phone calls from it, would you consider that a success?

Of course you wouldn’t. Continue Reading »

Utilize Content Marketing For Stronger SEO Standing

March 3rd, 2015

Content is the reason search began in the first place.

In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web.

During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. Continue Reading »

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