iEntry 10th Anniversary Business Networking Tips

How to make your content marketing more compelling

June 2nd, 2015

Which of these approaches do you find the most compelling?

  1. I wrote this blog post, now I need you to read it.
  2. There’s an idea I believe you will benefit from, so I wrote about it.

Continue Reading »

Learn How To Measure Mobile Ad Viewability

May 12th, 2015

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. Continue Reading »

Four Tips For Creating Content That’s Different From The Pack

April 20th, 2015

Content isn’t King, it’s the Kingdom

Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications.

Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that’s highly specialized for our audience, it’s clear that simply creating “more” content isn’t the answer. Continue Reading »

How To Determine the Right Metrics In Your Online Marketing (Video)

March 31st, 2015

If you put an ad in the paper and didn’t get any phone calls from it, would you consider that a success?

Of course you wouldn’t. Continue Reading »

Utilize Content Marketing For Stronger SEO Standing

March 3rd, 2015

Content is the reason search began in the first place.

In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web.

During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. Continue Reading »

Use These New Tools and Techniques To Focus Your B2B Marketing Strategies

February 3rd, 2015

Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. Best of all, a number of new tools and tactics are now available to do the marketing job efficiently. Continue Reading »

The One CES 2015 Trend Marketers Should Care About

January 6th, 2015

If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras.

Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled “smart kettles” to “selfie hair brushes” tomood tracking wrist straps.  Amidst the silliness of sometimes overly quirky products, though, is a quantifiable consumer electronics trend that is poised to eclipse the “Internet of things” and offer a huge opportunity to marketers paying attention. Continue Reading »

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