August 25th, 2015
This may come across as a completely self-serving comment, but I have found that most businesses under-invest in web marketing. And I’m not just talking about local companies that struggle to come up with any marketing budget at all. My agency, Pole Position Marketing, has worked with businesses of all sizes, and we have found that even large companies that have money to throw around under-invest just as much as the small guys.
The value of web marketing is in the ROI. It’s not enough to break even. You want to increase your revenue in multiples over what you’re investing–all while maintaining a nice profit! If the ROI isn’t there or comes slower than the business hopes (or often needs) then, the inevitable result is the plug getting pulled. Continue Reading »
August 11th, 2015
When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already liked your Page. Continue Reading »
August 4th, 2015
In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to businesses of all sizes. It said it would open API access to a select group of Facebook Marketing Partners and agencies first, and would expand it globally throughout the year. Continue Reading »
July 28th, 2015
In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on the web only allowed you to look at user profiles and like photos. Since then, it’s been adding more and more features to the web. Continue Reading »
July 7th, 2015
Links are ingrained in the very fabric of the web.
Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Continue Reading »
June 2nd, 2015
Which of these approaches do you find the most compelling?
- I wrote this blog post, now I need you to read it.
- There’s an idea I believe you will benefit from, so I wrote about it.
Continue Reading »
May 12th, 2015
The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. Continue Reading »