October 27, 2016

Facebook Makes Marketing of Live Videos Easier

October 19, 2016 MarketingNewz Staff

Facebook has added the ability to schedule live videos, something popular broadcasters have wanted in order to gather an audience before going live. The feature is being launched this week for Verified Pages, but will go live for everybody soon after, according to Facebook. “When you schedule a live video, […]

Facebook Pushes Cross-Country Marketing

October 12, 2016 MarketingNewz Staff

Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook is uniquely positioned as both a social platform and a marketing platform that has an astounding 1.7 billion monthly active users, one-fifth of the […]

Facebook Event App is a New Great Marketing Tool

October 11, 2016 MarketingNewz Staff

Have you ever wondered if you were missing a party your friends were having or an event in your community? Facebook has launched a simple to use app that organizes all of the events of your friends and public community activities and festivals that will prevent you from missing out. […]

Instagram Has a Half Million Advertisers

September 23, 2016 MarketingNewz Staff

Instagram says that it now has 500,000 advertisers on its platform. “Today, we’re excited to announce there are more than 500,000 advertisers growing their businesses on Instagram,” they said in their blog announcement. “In just six months, the number of advertisers has more than doubled. And that includes a variety […]

Facebook Ties Inventory Data Into Its Ad Serving

September 21, 2016 MarketingNewz Staff

Facebook is getting better at competing for brick & mortar ad dollars, announcing an ability to tie a retailers inventory into their product ads, so that they aren’t advertising out of stock items. Very smart and necessary to compete with Google for online retail ad dollars. Just this past June, […]

The Marketing Cloud Gets Smarter with AI

September 20, 2016 MarketingNewz Staff

In a major initiative that has been in the works for two years, Salesforce is integrating artificial intelligence into all of its CRM cloud platforms. It enables any business to use clicks or code to build AI-powered apps that get smarter with every interaction. Their AI system learns from all […]

Behavioral Targeting Coming to SnapChat

August 30, 2016 MarketingNewz Staff

SnapChat will soon offer behavioral targeting options to its advertisers, according to an eMarketer report referenced by BusinessInsider. SnapChat Director of Revenue Operations, Clement Xue, said in the report that SnapChat was going to launch behavioral targeting capabilities by the end of September. Per BI, SnapChat will initially based all […]

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