March 27, 2017

Paid Premium Subscriptions Considered by Twitter

March 27, 2017 Staff

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]

Marketers Will Like AdWord’s Close Variant Matching

March 20, 2017 Staff

Managing paid search marketing campaigns can be very challenging for companies, especially when trying to account for all of the possible search strings that people enter when searching for a product. For example, the search queries “winter jacket” and “jacket for winter” are the exact same thing. So to make […]

Creative Brand Ads Just Drove Up Downloads of Lyft’s App

March 14, 2017 Staff

Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project. In a case study published today, Google shares some surprising findings from their analysis of thousands of YouTube videos running TrueView app install ads for […]

Google Agency Blog Announces Best YouTube Ads of 2016

December 27, 2016 MarketingNewz Staff

The Google Agency Blog over the holiday’s shared the results of the #TheYouTubeAd of 2016 contest, in association with The Webby Awards. Category: #TheYouTubeAd That Goes Straight To The Heart Winner: Budweiser | Chicago Cubs 2016 World Series Champions | Harry Caray’s Last Call | Fly The W (VaynerMedia, MediaCom) […]

Sponsored Content and Actual News Are the Same to Teens

November 30, 2016 MarketingNewz Staff

A Stanford Study of 7,804 students from middle school through college illustrated that young people are clueless in knowing what is actual news versus sponsored content. This study comes on the heels of fake news hysteria that Facebook and other social media sites possibly impacted the presidential election. Facebook CEO […]

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