July 7th, 2015
Links are ingrained in the very fabric of the web.
Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Continue Reading »
June 2nd, 2015
Which of these approaches do you find the most compelling?
- I wrote this blog post, now I need you to read it.
- There’s an idea I believe you will benefit from, so I wrote about it.
Continue Reading »
May 12th, 2015
The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. Continue Reading »
April 20th, 2015
Content isn’t King, it’s the Kingdom
Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications.
Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that’s highly specialized for our audience, it’s clear that simply creating “more” content isn’t the answer. Continue Reading »
March 31st, 2015
If you put an ad in the paper and didn’t get any phone calls from it, would you consider that a success?
Of course you wouldn’t. Continue Reading »
March 3rd, 2015
Content is the reason search began in the first place.
In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web.
During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. Continue Reading »
February 3rd, 2015
Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. Best of all, a number of new tools and tactics are now available to do the marketing job efficiently. Continue Reading »