October 1, 2016

Instagram Has a Half Million Advertisers

September 23, 2016 MarketingNewz Staff

Instagram says that it now has 500,000 advertisers on its platform. “Today, we’re excited to announce there are more than 500,000 advertisers growing their businesses on Instagram,” they said in their blog announcement. “In just six months, the number of advertisers has more than doubled. And that includes a variety […]

Facebook Ties Inventory Data Into Its Ad Serving

September 21, 2016 MarketingNewz Staff

Facebook is getting better at competing for brick & mortar ad dollars, announcing an ability to tie a retailers inventory into their product ads, so that they aren’t advertising out of stock items. Very smart and necessary to compete with Google for online retail ad dollars. Just this past June, […]

The Marketing Cloud Gets Smarter with AI

September 20, 2016 MarketingNewz Staff

In a major initiative that has been in the works for two years, Salesforce is integrating artificial intelligence into all of its CRM cloud platforms. It enables any business to use clicks or code to build AI-powered apps that get smarter with every interaction. Their AI system learns from all […]

Behavioral Targeting Coming to SnapChat

August 30, 2016 MarketingNewz Staff

SnapChat will soon offer behavioral targeting options to its advertisers, according to an eMarketer report referenced by BusinessInsider. SnapChat Director of Revenue Operations, Clement Xue, said in the report that SnapChat was going to launch behavioral targeting capabilities by the end of September. Per BI, SnapChat will initially based all […]

Pinterest Rolls Out Promoted Video

August 17, 2016 MarketingNewz Staff

Pinterest rolls out Promoted Video, available only on mobile devices, to make them an even better marketing platform for brands. The trend toward video advertising with social media platforms and the internet in general continues with this Pinterest announcement. According to business intelligence firm L2, Marketers are projected to spend […]

Is Adblocking Stealing?

August 8, 2016 MarketingNewz Staff

Rufus Olins hosted a session on adblocking at the 2016 Shift Conference in London. The session looked at where adblocking would be in 5 years and how it would impact online publishing and advertising and whether or not adblocking would put us all out of a job, as Piers North […]

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