May 24, 2016

The Coming Bloodbath For All Media

May 20, 2016 admin

Outspoken Vice Media CEO Shane Smith predicts, “A bloodbath in the next 12 months of digital, mobile and terrestrial (media).” Smith was interviewed by Hearst Magazine’s digital media president Troy Young as part of Hearst’s Master Class interview series, according to Digiday. Smith said he expects Viacom to “implode” and […]

Facebook To Help Marketers Sell And Place Ads On Third Party Sites

May 17, 2016 admin

Facebook announced that it is extending its Audience Network so that marketers with video ads on Facebook can now reach audiences on third party sites and apps such as USA Today, Daily Mail and Mashable. Similar to Google, Facebook will keep an unspecified cut of publishers revenue, possibly around 30%. […]

Hootsuite Gets Big Update For Video Marketing

May 16, 2016 Chris Crum

Hootsuite made a major announcement with new integration for YouTube and video for Facebook, Twitter, and Instagram. Video marketing is bigger than ever, and one of the most popular social media management platforms now supports video on the major social networks. Though Facebook, Twitter, and Instagram are still relatively new […]

Scarcity and what it means to online marketing

May 15, 2016 Bill Conticchio

As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Current digital has enabled us to adopt an “everything/anything at our fingertips” mindset. However, […]

Grow bigger ears!

May 10, 2016 Jim Connolly

Today, I want to share a highly effective marketing idea with you. It recently helped a client of mine achieve remarkable results. And it can do the same for you. I explain how it works in a moment. I need to start by asking you a question: How well do […]

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